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The new websites are the key to strong FDI promotion and will immensely improve the marketing efforts of the Gambia, Sierra Leone, and Liberia.
LONDON, ENGLAND, August 10, 2022 /24-7PressRelease/ -- Gambia Investment and Export Promotion Agency (GIEPA), Liberia National Investment Commission (LNIC), and Sierra Leone Import Export Promotion Agency (SLIEPA) have launched newly designed websites in partnership with Wavteq and Golden Shovel Agency. Developed as part of an African Development Bank (AfDB) program, these user-friendly websites position the countries as ready to accept international investment and as having the internal expertise to make projects a success. Strong branding and messaging, along with valuable information and tools to support the attraction of foreign direct investment. Each website promotes the individual country's top sectors, success stories, and the incentives and support available for investors looking to do business in the region.
"We congratulate leaders within Gambia, Liberia, and Sierra Leone for recognizing the need to build a technology platform on encouraging foreign direct investment. Their foresight and initiative will ensure that they do not fall behind but can capture the investments best suited to their local economies," said Bethany Quinn, Vice President of Strategy for Golden Shovel Agency. "By partnering with Wavteq, a global FDI consulting firm, and Golden Shovel Agency, a U.S.-based economic development communications firm, they have created an online presence that sets them apart within the region."
Aaron Brossoit, CEO of Golden Shovel Agency, commented, "We are proud to partner with Wavteq and serve these countries with so much to offer investors. The new websites are the key to strong FDI promotion and will immensely improve the marketing efforts of the Gambia, Sierra Leone, and Liberia." He continued, "While they might not have had a significant digital presence in the past, now they will make a strong first impression, appear to international audiences, and send a loud message of their seriousness about investment promotion efforts. The sites will genuinely be at the center of all digital marketing and become a stepping stone for future actions."
According to Dr. Henry Loewendahl, CEO of Wavteq and Project Director for the AfDB Investment Promotion in Countries in Transition program being implemented by the company, "We are delighted to launch new websites for the national IPAs of The Gambia, Liberia, and Sierra Leone. The website is the most essential tool IPAs have to promote their location. Through our partnership with Golden Shovel and the hard work of the IPAs and Wavteq consultants, the new websites adopt global best practices regarding technology and content. While most major companies are already aware of investment opportunities in the largest economies in Africa like Ethiopia, Kenya, Nigeria, and South Africa, smaller countries are often not on the investor's map, and having a best practice website is absolutely critical to generating investor awareness. The new websites will play an important role in accelerating FDI into The Gambia, Liberia, and Sierra Leone."
The websites were built on Golden Shovel Agency's Economic Gateway Platform and feature integration with Wavteq's Amplify CRM (customer relationship management) system for collecting and organizing investment leads.
You can view the newly designed websites here:
GAMBIA INVESTMENT AND EXPORT PROMOTION AGENCY is the national agency responsible for promoting and facilitating private sector investments in The Gambia. The Agency aims to unite The Gambia's stakeholders and create a suitable climate to attract investment into the country. Offering investor-facilitation services, the Agency acts as investors' first point of contact, provides information on relevant procedures for setting up a business and helps form the necessary connections in The Gambia for successful business operations.
LIBERIA NATIONAL INVESTMENT COMMISSION is the Government of Liberia agency responsible for investment promotion, generation, and facilitation. It was established in 1979 and amended in 2010 with the mandate to promote Liberia's investment opportunities, attract and support the growth of value-added foreign direct investments (FDIs), and advocate for and strengthen the domestic private sector.
SIERRA LEONE INVESTMENT AND EXPORT PROMOTION AGENCY's growing economy offers unique opportunities for investment and trade, supported by a sound business environment. Sierra Leone's economy is one of the strongest in West Africa, with strengths in agribusiness, mining, energy, infrastructure development, value-added manufacturing, and several emerging sectors, including ICT, financial services, and healthcare.
WAVTEQ is an FDI consulting firm that has helped facilitate $50 billion of greenfield investments globally for its clients through products and services. It is dedicated to enhancing performance of locations in attracting FDI and has over a decade of experience developing data-rich, cloud-based intelligence products focused on corporate expansion activity. Its FDI consulting expertise, bespoke software platforms, and leading market intelligence are helping to transform the strategies and operational effectiveness of economic development organizations.
GOLDEN SHOVEL AGENCY is an economic development communications and marketing firm. Its key assets are creativity, industry knowledge, and foresight. Golden Shovel serves economic development organizations across the globe, managing their online economic development presence and communications strategies. The Economic Gateway platform is the engine behind their first-in-class economic development websites. It combines award-winning custom designs with all the tools needed for successfully attracting foreign direct investment.
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