All Press Releases for August 25, 2022 Continues to Deliver an Exceptional Online Shopping Experience, Unrolling a Brand-New State-of-the-Art Augmented Reality-Powered Virtual Try-On Feature

As a category leader in the D2C optical industry,'s augmented reality-driven Virtual Try-On feature allows you to easily see yourself in any pair of glasses from the comfort of your couch.

    NEW YORK, NY, August 25, 2022 /24-7PressRelease/ --, the fastest-growing, leading online eyewear retailer in the United States, is excited to introduce an updated version of its already popular Virtual Try-On feature. With over 8,000 brands, designers, frames, shapes, and styles to enjoy, the above mentioned update will enable customers to shop with greater confidence.

The updated Virtual Try-On, or simply VTO, will incorporate an augmented reality tool that will enable visitors to visualize products in 3D, an experience that traditional photos cannot match. VTO delivers an unbelievably realistic, try-before-you-buy, unparalleled, and interactive experience, giving customers an idea of what they will look like in their new pair of glasses.

Virtual Try-On works with eyeglasses and sunglasses in just three easy steps. Choose a frame, take a selfie or upload a clear image, and adjust the desired frame accordingly. Virtual Try-On is free to use, and the entire process takes less than 30 seconds to master.

"Virtual Try-On is part of's mission to deliver consistent, excellent experiences that build customer trust, ensuring that our customers remain loyal and happy and that is the easiest place to shop for eyewear online." - Daniel Rothman, Co-Founder, and CEO,

With's 100% money-back guarantee, customers can try on any pair of eyeglasses or sunglasses at home. If customers are dissatisfied - only 8% of customers return their glasses - they can send them back within 14 days of delivery and opt for a refund, exchange, or in-store credit.

Offering the largest selection of any online eyewear retailer, is pleased to offer prescription and non-prescription eyewear from Ray-Ban, Oakley, Gucci, and many other premium brands at up to 70% off retail prices. Learn more about and experience first-hand's state-of-the-art Virtual Try-On at Virtual Glasses Try-on | Try on Any Frame (

About is the fastest growing, leading online eyewear retailer in the United States, using data and technology to enhance the lives of their customers, providing the perfect pair of glasses to meet each unique style and budget. Offering a variety of high-quality designer and private label brands, all designed in-house, is built on the belief that eyewear can and should be made affordable for all. Be it single vision lenses, progressives, sunglasses, sports glasses, kids' glasses, contact lenses, blue light lenses, hydrophobic lenses, or Bluetooth glasses, the brands you know and love are waiting for you at

As a disruptor in the eyewear category, continues to innovate the industry with tools that further the brand's mission. A feature-focused company, customers can benefit from their proprietary Prescription Scanner app, Virtual Try-On, and Find Your Frame quiz, the former of which extracts the current prescription for any pair of glasses. relies on data and technology to optimize operations and unlock opportunities to more effectively serve its customers. Learn more about the best place to buy glasses online at

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