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"Young King represents our belief that we can change the narrative of how the world sees Black and Brown boys, and Self Care is King is only the first chapter of this journey."
ATLANTA, GA, September 14, 2022 /24-7PressRelease/ -- Young King Hair Care (YKHC), the leading multicultural grooming brand for young men, will launch its first brand campaign, "SELF-CARE IS KING," in partnership with Pop'N Creative, a Black women-owned and-led multicultural agency. SELF-CARE IS KING aims to boost confidence and change young men of color's perspective on self-care over time; by helping them define their grooming routines and lean into self-love while providing the best clean, non-toxic products.
This week's launch is a year-long campaign partnership between YKHC and Pop'N Creative. YKHC has received an investment from the New Voices Fund, founded by Richelieu Dennis (founder of Sundial Brands like SheaMoisture and Nubian Heritage). New Voices Fund invests in entrepreneurs of color from early to the growth stage, providing round-leading investment and access to its deep ecosystem that catalyzes a company's profitable growth and promotes generational wealth within communities of color.
YKHC and Pop'N Creative will use social media to amplify the SELF-CARE IS KING campaign using Atlanta-based influencers Kanan Hunt (TikTok content creator), Noah Kazeem-Riley (Tumbler), Lance Avery Brown (Actor), and Trey Newton (Actor/Model), better known as the "King Squad."
Self-care is about meeting basic needs to be physically and mentally healthy, especially for today's teen men, who fall under one of the most stressed, anxious, and depressed segments. According to The Washington Post, "More than 830,000 calls, text messages, emails, and chats received by the Boys Town National Hotline since 2012 have shown a clear trend: teens are struggling more than ever with anxiety, depression, and thoughts of suicide." The King Squad will demonstrate how self-care leads to confidence which creates greatness, through a spin on the classic GRWM videos, showcasing how skin and hair care routines are for every king.
YKHC will also have experiential activations across key urban metros of Atlanta, Dallas, Washington, DC, and Los Angeles as part of this campaign. Additionally, the brand will partner with Atlanta-based community organizations, like Atlanta Unbound Academy to provide in-kind product donations and educational resources to drive the conversation around self-care for young men.
"Young King represents our belief that we can change the narrative of how the world sees Black and Brown boys, and Self Care is King is only the first chapter of this journey," said Cora Miller, Co-Founder & CEO. "Our young kings need to know the power that comes with embracing their authentic selves, which comes from self-love and taking pride in their self-care," said Stefan Miller, Co-Founder & CMO. For more information on Young King Hair Care or the "Self Care is King" campaign, visit www.youngkinghaircare.com/selfcareisking or follow Young King on Instagram.
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ABOUT YOUNG KING HAIR CARE
Young King is on a mission to redefine male grooming for the next generation of Black and Brown men. Inspired by their son Kade, Cora, and Stefan Miller of Atlanta, GA, launched Young King Hair Care, a multicultural grooming brand for young men, in December 2019. They create clean products to promote healthy hair and skin by leveraging plant-based ingredients. Young King was recently featured on Season 13 of ABC's Shark Tank and is available nationwide at over 1500 Target and Walmart stores. More information is available at www.youngkinghaircare.com and connect with us via our social platforms, Instagram, Facebook and Twitter.
ABOUT POP'N CREATIVE
Launched in early 2020, Pop'N Creative is a multicultural marketing agency focused on digital and social content creation and experience design. Co-founded by Lori J. Hall and Jessica D. Lane Alexander, the agency specializes in masterful storytelling and crafting campaigns and content to give consumers a reason to care about the brands they represent genuinely. Pop'N Creative listens socially and culturally – as cultural nuances influence how a message is received – to build strategies to create the right experiences for the right audiences. More information is available at www.popncreative.com and interested parties are encouraged to engage in online conversation by tagging @popncreative on Facebook, Instagram and Twitter.
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