NEW YORK, NY, September 30, 2022 /24-7PressRelease/ -- Zero party data is an emerging powerhouse—and it should be on every marketer's mind. This new piece from Vesta explores why zero party data is unique from other data types (like first party) and why this form of data should already be an integral part of your marketing strategy.

This helpful guide also includes suggestions for how to approach collecting this data—and, more importantly, how to leverage it successfully for your brand.

Vesta is a leader in Community Powered Marketing. Our all-in-one online community platform helps brands secure consumer relationships, mobilize advocates, and capture zero party data to drive customer acquisition and emotional loyalty.

# # #