All Press Releases for November 08, 2022

Ventana Research Celebrates its 20th Anniversary

The market research and advisory services firm reaches 20 years of excellence and innovation in the technology industry

I am especially proud of and would like to thank our team at the firm, present and past, our clients, and the community that has helped us reach this critical milestone

    BEND, OR, November 08, 2022 /24-7PressRelease/ -- Today, Ventana Research is excited to celebrate its 20th anniversary as a market advisory and research services firm in the technology industry. Over the past two decades, Ventana Research has reached many milestones on its path to fulfilling its vision of illuminating the value of technology through its unique insights. This vision has become a reality through its mission of delivering uniquely insightful independent research and services through a tailored, trusted, and empathic client experience. The outcome is the firm's passion for the ultimate value it provides clients with in its Ventana eXperience, a unified experience with expertise and a commitment to providing a comprehensive digital portfolio of consulting, advisory, research, and education products.

Ventana Research's laser focus on business and technology has fueled insights from its market research and innovated its benchmark research and dynamic insights research products. Through its Value Index research, a buyer-focused RFI research method, the firm shifted away from the evaluation of vendors and products to focus on organizations' requirements in products and customer experience. The unique approach and explicit ranking of vendors in seven evaluation categories examine a practical review of usability, manageability, reliability, and adaptability, which are collectively more important than just functionality.

Ventana Research's passion for its market coverage of the technology industry, existing software categories, and established new ones, has helped thousands of organizations shorten their timeframe of evaluation and selection to determine the best time to shift their technology investments to a new approach, which is essential for their performance and goals. Ventana Research has established software categories like sales performance management, integrated business planning, and total compensation management with a unique focus on the business areas of customer experience, human capital management, office of revenue, office of finance, and our digital technology depth in analytics and data.

The firm's encapsulation of knowledge and insights from the technology industry is provided in what was and is the first market advisory service of its kind called Ventana On-Demand. It was designed for the client, no matter if that is a technology vendor, end-user organization, or an investment firm in need of not just advice but the content and education in digital and physical mediums and forms that can be accessed and licensed in a self-service manner. Unlike other analyst firms who charge for every attendee to be on an advisory call, Ventana Research has made it simple and digitally easy to engage and use the most comprehensive research and advisory service in the analyst industry.

"Ventana Research brings us deep insight into the business and technology challenges our clients and prospects face and their knowledge of the technology industry and the event-driven architecture and data movement software and their market research and expertise through the leadership of Dave Menninger, Matt Aslett and Mark Smith who are always at the leading edge of business and technology trends," shared Mychelle Mollot, Chief Marketing Officer at Solace. "I have worked with Mark Smith and his team since day one and it is my pleasure to offer a hearty congratulations on 20 years of success in the analyst industry!"

Ventana Research capped its 20th anniversary with the launch of its newest set of products focused on 12 vertical industries with new insights and education. The recent introduction of new services provides organizations with more context when using technology, investments firms with a perspective on the changing landscape of the technology industry, and technology vendors with the insights to optimize future products and be more effective in marketing and sales.

"Over the last two decades, Ventana Research has helped guide the massive change in the technology industry - from software that operated on-premises to cloud computing and operating in a hybrid-cloud environment. Throughout the changes, and with our innovative approach to the Ventana eXperience and set of products called CARE (consulting, advisory, research, and education), we helped countless clients reach their full potential," said Mark Smith, CEO and Chief Research Officer. "I am especially proud of and would like to thank our team at the firm, present and past, our clients, and the community that has helped us reach this critical milestone with our commitment to our corporate values. We have all built Ventana Research into a reputable brand and a firm that is committed to excellence and innovation in our market coverage and products to provide the quality research the market needs and the phenomenal teamwork that comes together in our Ventana eXperience."

Business and technology leaders looking to gain insights and knowledge in an intimate setting can register to attend the 2023 Ventana Research Summit here.

Those interested in learning more about Ventana Research or would like to learn more about how our services can directly help you, please click here. To send an email requesting more information, please click here.

About Ventana Research

Ventana Research is the most authoritative and respected market research and technology advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops, and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information, and technology across business and IT functions in every industry. This benchmark research, plus our market coverage and in-depth knowledge of hundreds of technology providers, means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost, and risk.

Ventana Research provides the most comprehensive analyst and market coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, and LinkedIn. To learn how Ventana Research advances the maturity of organizations' use of information and technology through benchmark research, education, and advisory services, visit

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