All Press Releases for December 16, 2022

Wharton Institute for the Performing Arts Renamed as Wharton Arts

Wharton Arts and its 4 programs have undergone a comprehensive rebranding effort that includes a new website at

"It was time to revisit our branding as it relates to remaining relevant in our enhanced public relations, marketing, and social media efforts," said Executive Director Peter H. Gistelinck.

    BERKELEY HEIGHTS, NJ, December 16, 2022 /24-7PressRelease/ -- As one of the goals of its ambitious four-year strategic plan, the Wharton Institute for the Performing Arts announced today that it has undergone a rebranding and will now operate as Wharton Arts. In addition, its four educational programs comprising the New Jersey Youth Chorus, New Jersey Youth Symphony, Paterson Music Project, and Performing Arts School have undergone facelift with updated logos, colors, and more.

"It was more than time to revisit our branding as it relates to remaining relevant in all of our enhanced public relations, marketing, and social media efforts," said Peter H. Gistelinck, Executive Director at Wharton Arts. "We spent a significant amount of time and effort with our staff, including our dedicated internal team under the leadership of Director of Marketing Alice Hamlet and the invaluable help of the branding firm Second Melody, and we are now extremely proud to present the community with the results of this in-depth endeavor."

Learn more about our rebranding at

Wharton Arts' mission is to offer accessible, high quality performing arts education that sparks personal growth and builds inclusive communities.

Wharton Arts' vision is for a transformative performing arts education in an inclusive community to be accessible for everyone.

Wharton Arts is New Jersey's largest independent non-profit community performing arts education center serving nearly 2,000 students through a range of classes and ensembles. The 5 ensembles of the New Jersey Youth Chorus, an auditioned choral ensemble program for students in grades 3–12, encourage a love and appreciation of choral music while nurturing personal growth and creative development. The 15 ensembles of the New Jersey Youth Symphony, which serve over 500 students in grades 3–12 by audition, inspire young people to achieve musical excellence through high-level ensemble training and performance opportunities. Based in Paterson, the Paterson Music Project is an El Sistema-inspired program of Wharton Arts that uses music education as a vehicle for social action by empowering and inspiring young people to achieve their full potential through the community experience of ensemble learning and playing. From Pathways classes for young children to Lifelong Learning programs for adults, the Wharton Performing Arts School has a robust musical theater and drama program and offers both private and group classes for instruments and voice for all ages and all abilities. With the belief in the positive and unifying influence of music and that performing arts education should be accessible to all people regardless of their ability to pay, Wharton Arts offers need-based scholarships.

Wharton Arts is located in Berkeley Heights, New Providence, and Paterson, NJ and reaches students from 12 counties. All of Wharton Arts' extraordinary teaching artists, faculty members, and conductors hold degrees in their teaching specialty and have been vetted and trained to enable our students to achieve their personal best.

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Contact Information

Alice Hamlet
Wharton Arts
Berkeley Heights, NJ
Voice: 908-790-0700
E-Mail: Email Us Here
Website: Visit Our Website