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ATLANTA, GA, January 16, 2023 /24-7PressRelease/ -- Libbie Higgins, known for her big online personality, and Les Garland, known for his big presence in the music industry, team up to deliver an even bigger bang in Krystal's latest commercial. While most hamburger chains feature too-skinny models devouring way-too-big sandwiches dripping in sauce, Krystal is doing just the opposite. The restaurant chain's latest spot showcases Libbie Higgins, a larger-than-average talent, enjoying a smaller-than-average sandwich voiced over by Les Garland. Starting January 17, 2023, fans can view this creative spot produced by Krystal's own in-house Creative Marketing Director Ajona "Jax" Camile.
"I've been a longtime fan of Krystal. My career began when I was a DJ performing on music radio stations; however, my journey quickly led me to spending most of my time more behind-the-scenes at an executive level," said entertainer, Les Garland. "Coming back to my love of being talent is a dream come true thanks to this iconic restaurant brand. It's cool to still be on this pop culture train, working alongside gifted people including Jax Camile, the campaign creator, and comedian Libbie Higgins. My voice is often recognized as the DJ on the worldwide hit song, We Built This City (On Rock and Roll) by Starship. Now, the real morning haters will know me for Krystal!"
From their Side Chik campaign to this latest spot, it's no secret that Krystal loves to push the envelope with scandalous campaigns that get audiences talking. And the best part is they do it all in house. "Krystal is killing the marketing game and I'm proud to be a part of it," said Higgins.
Their small production team continues to deliver big appeal, kind of like their menu items. The latest commercial was shot locally in Atlanta and produced only 2 days after Christmas by an intimate crew of 12 professionals.
"It takes an 'out-of-the-box' kind of talent to deliver these innovative concepts, and Jax has it," said Casey Terrell, Chief Marketing Officer for Krystal. "Each idea is bigger and better than the next. Her fresh perspective and marketing mind has everyone talking about the Krystal brand as well as attracting new customers and potential franchise owners."
In addition to producing marketing creative featuring leading influencers, Camile is also developing a 90-year retrospective on the remaking of the iconic Krystal brand.
The Krystal spot was directed by local talent Tabori "Bari" Miller, a platinum award winning filmmaker and graphic designer.
Les Garland, an American entertainment executive, is the founder and CEO of AfterPlay Entertainment, a media and entertainment consulting practice. Garland was an executive or co-founder of networks including MTV, VH1, The Box Television Network, and College Television Networks.
Libbie Higgins, a self-proclaimed older, sturdy gal, has a social media following of over 190 thousand users and co-hosts her @slopcitypodcast with fellow comedian Tina Dybal.
Commercial: Linked here.
Photo: Linked here.
About Krystal Restaurants LLC
Headquartered in Atlanta, GA, Krystal Restaurants LLC is the original quick-service restaurant chain in the South. Krystal hamburgers have been served fresh and hot off the grill on the iconic square bun since 1932. The company proudly sticks to the classics, but over the years, they've never been afraid to innovate.
Krystal has grown to be in 10 states with nearly 300 restaurants and continues to deliver a one-of-a-kind taste experience through their unique menu items that are offered at a great price. The company's Atlanta-based Restaurant Support Center serves a team of more than 3,500 employees. In 2019, the company was selected to USA Today's Top-10 Best Regional Fast Food List.
For more information, visit krystal.com or follow on Facebook and Instagram.
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