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"Adding OMCP under our umbrella increases our reach in helping professionals and recent grads to build a lucrative career in digital marketing," NISM CEO Jennifer Radke said.
FARMINGTON, MN, March 28, 2023 /24-7PressRelease/ -- National Institute for Social Media (NISM), the leading social media certification and education organization, announced today it has acquired OMCP, the digital marketing certification body and industry standards association.
OMCP offers certifications in SEO, advertising, analytics, conversion, and other digital marketing practices, with over 1000 universities, colleges, and training providers teaching to OMCP standards. More than 70,000 candidates have trained to the OMCP standard to date.
"Adding OMCP under our umbrella increases our reach in helping professionals and recent grads to build a lucrative career in digital marketing," NISM CEO Jennifer Radke said. "I'm also excited to work with OMCP's 1000 universities, colleges, and training institutes to teach programs to the combined NISM and OMCP global standards."
Starting the standard in 2012, OMCP co-founder Michael Stebbins separated the standards from platforms such as Google or Bing and chose to accredit leading training providers such as Market Motive and Simplilearn instead of competing with them.
As a part of NISM, OMCP will expand its certification exams, training services, and member benefits using practices already established by NISM.
"NISM has already established its reputation and community in a very effective way," said Michael Stebbins, co-founder of OMCP. "Now, NISM and OMCP are the only organizations that offer platform-agnostic, reputable certifications. This will continue to be the gold standard for marketing professionals to grow and develop their careers."
"The industry has long needed a complete standard and community of practice," Jennifer Radke added. "At NISM, we now have the complete coverage of the digital marketing practice and standard and are already seeing an increase in participation."
For more information, or to schedule an interview, please contact Chuck Hester - [email protected] or 919/607-1522.
OMCP is a certification standard and an industry association that maintains the competency and exam standards for online marketing in coordination with industry leaders. Their staff provides certification verification and credentialing of individual practitioners, agencies, and educational institutions.
OMCP publishes competency standards used for curriculum and employee evaluation, the industry body of knowledge, certification exams, readiness tests, and podcasts related to best practices in online marketing. OMCP does not provide training. It is an independent standard, not tied to any one platform, training provider, agency, or vendor.
The National Institute for Social Media (NISM) is dedicated to social media certification and education for professional social media practitioners. NISM curriculum is designed by educators and leaders in digital marketing and communication to validate the core skills essential for success in the various vocations of social media. Not only does NISM offer exceptional education, but it's also a life-long community for professional development, continuing education, and sharing best practices.
NISM sets the industry standards for social certification and offers industry-leading educational programs in social media to help students prepare for the NISM Social Media Strategist certification.
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