All Press Releases for January 11, 2024

Larry C. Johnson Celebrated for Dedication to the Field of Fundraising Management

Larry Johnson lends years of expertise to his work with The Eight Principles

In recognition of his professional achievements, he is consistently named one of America's Top 25 Fundraising Experts in Nonprofit Fundraising

    CALDWELL, ID, January 11, 2024 /24-7PressRelease/ -- Larry Johnson has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Backed by many years of experience in business and nonprofit development, volunteer management, fundraising, and more, Mr. Johnson presently excels as the founder and CEO of The Eight Principles®, the number one source for relational fundraising training services. Through the organization, he provides online and hybrid coach training experiences to nonprofit organizations. As founder of The Eight Principles, Mr. Johnson conceptualizes new content and consistently introduces new terminology to the market nearly a year in advance, including the idea of relational fundraising. Due to his vast breadth of industry acumen, Mr. Johnson authored "The Eight Principles of Sustainable Fundraising® New International Edition" and "The Eight Principles of Sustainable Fundraising: Transforming Fundraising Anxiety into the Opportunity of a Lifetime."

While his career has been filled with standout moments, Mr. Johnson takes the most pride in raising more than half a billion dollars for various organizations, turning his business model into reality via The Eight Principles, and expanding internationally entering the growing Indian market. Looking ahead, Mr. Johnson is building on his vision for The Eight Principles to be an international driver for philanthropy with the introduction of Eight Principles Plus™, a virtual mastermind for organizational CEOs worldwide.

Previously, Mr. Johnson gained valuable expertise in educational administration as the vice president of advancement for The College of Idaho, Niagara University, and Houghton College, through which he maintained responsibility for fund development, alumni relations, and marketing. During his tenure at Houghton College, he became the first seasoned professional hired to lead fund development efforts. Fundraising initiatives had never exceeded $4 million a year prior to his arrival. However, within three years, the school's campaign grew from $15 million to $50 million. Similarly, he honed his management skills as the senior director of Ketchum, Inc. Before embarking on his professional journey, he earned a Bachelor of Engineering in Electrical Engineering in 1973. Subsequently, Mr. Johnson expanded upon his professional knowledge, earning a Master of Science in Electrical Engineering from Vanderbilt University, a Master of Divinity in Ethics from Yale University, and a fundraising executive certification through CFRE International.

Alongside his work, Mr. Johnson contributes to his community by participating in veterans' initiatives in the area, serving as a member of The Carter Center's Philanthropy Council, and providing pro bono service to embryonic organizations. In recognition of his professional achievements, he is consistently named one of America's Top 25 Fundraising Experts in Nonprofit Fundraising, was honored in the Top 15 Most Effective Fundraising Consultants in the USA by the Wall Street Business Network, and has been named one of the Top 25 Fundraising Experts by Business of Giving: Philanthropy Media on eight occasions. Similarly, Mr. Johnson's book won first place twice in the Business and Finance Category of the North American Book Awards.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Marquis celebrates its 125th anniversary in 2023, and Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. Marquis® publications may be visited at the official Marquis Who's Who® website at

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