All Press Releases for April 20, 2005

L'OREAL'S FIRST BUSINESS GAME COMMUNITY ON "academici. THE VIRTUAL ACADEMY" Recognizing future business leaders

L'Oreal launched the first online networking community for its business game e-Strat Challenge 5. This is the first occasion ever that a leading international company uses the social software of an online interactive network to operate a community for participants in a university students challenge.

    / - Paris, Birmingham, 20 April 2005 - The L'Oreal e-Strat Challenge is the ultimate international corporate business game open to students worldwide. Over 93,000 undergraduates and MBA students from 2,190 universities from Northern Europe, Central Europe, Southern Europe, Africa, Eurasia, North America and South America, Asia and Pacific have registered since the year 2000.

To facilitate contact between the students who registered on the e-Strat Challenge 5 and to enhance their relationship with L'Oreal, the virtual e-Strat Community starts at today. This community will be part of the wider academic network "academici. The Virtual Academy" which includes members from leading universities and business schools in over 100 countries.

According to Prof. Dr. Markus Vinzent, University of Birmingham and one of the founders of academici, "the e-Strat Members who join will actively communicate, interact with each other, exchange knowledge, discuss the beauty and cosmetic industries and further develop this specific network within the wider academici community".

Geoff Skinglsey, L'Oreal's Executive Vice President in charge of Human Resources said: "The L'Oreal e-Strat Challenge is a great adventure for the students and for the Group. The competition has become, over the years, an incredible human resources opportunity for us. The L'Oreal e-Strat Challenge has grown into a worldwide event that puts L'Oreal in touch with the best and brightest business students around the world, in a way that is original and powerful.²

David Rivier, Project Manager of the "L'Oreal e-Strat Community" at academici suggests: "Participants on academici can strengthen their links with L'Oreal and keep in contact with each other"

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academici Press Officer:
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L'Or al
Noëlle CAMILLERI Phone: 01 47 56 48 43
Further information on L'Or al e-Strat Challenge available at:
Further information on L'Or al available at:

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L'Oreal's credentials as the organiser and arbitrator of the e-Strat Challenge are undisputable. The Group is the world's number one cosmetics company with an impressive portfolio of 17 international brands, sold in 130 countries, comprising L'Oreal Paris, Garnier, Vichy, La Roche-Posay, L'Oreal Professionnel, Lancôme, Biotherm, SoftSheen-Carson, Maybelline, Matrix, Redken, Kiehl's, Shu Uemura, Helena Rubinstein, as well as Cacharel, Giorgio Armani and Ralph Lauren perfumes. The Group is also one of the world's most successful businesses ever; having reported its 20th consecutive year of double-digit growth.

Note to Editors about academici Ltd.

academici Ltd is a privately funded company registered in England and Wales. It operates an online interactive network for academics and scientists, improving communication across disciplines and across borders. The platform also offers links and forums with a number of free services useful to research and higher education at

Basic membership to academici is free. For you as a journalist and as an opportunity to test the features of the first release of academici, please feel free to use academici with this invitation link No charges, no obligations.

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