Marjorie Jeffrey on How Behavioural Economics Is Rewriting the Rules of Modern Marketing
Press Release May 2, 2025
Marjorie Jeffrey on How Behavioural Economics Is Rewriting the Rules of Modern Marketing
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AUSTIN, TX, May 02, 2025 /24-7PressRelease/ -- Attention spans are shrinking, and digital noise is louder than ever. For this reason, marketers are turning to an unlikely source for clarity: behavioural economics. According to marketing strategist Marjorie Jeffrey, this once-academic discipline has become one of the most powerful tools for understanding why people engage, click, convert, and walk away.

"Great marketing isn't just about data," says Jeffrey. "It's about psychology. Behavioral economics helps us understand the cognitive shortcuts people take, the emotional triggers that guide decision-making, and the small frictions that derail even the best campaigns."

With more than 15 years of experience developing integrated marketing strategies across tech, wellness, and mission-driven consumer brands, Jeffrey has seen firsthand how behavioural insights can transform how companies communicate with their audiences. She regularly incorporates behavioural economics into her consulting work, helping brands move beyond surface-level messaging to resonate with customer motivations deeply.

"People don't behave like spreadsheets," says Jeffrey. "They're irrational in predictable ways. Once you start designing with that in mind, everything changes, including your content, funnels, and customer journey."

At the heart of behavioural economics is the idea that humans are not always logical decision-makers. Cognitive biases, emotional context, and mental shortcuts, known as heuristics, shape how people perceive value, assess risk, and choose between options. According to Jeffrey, marketers who ignore these patterns miss key opportunities to build trust and drive action.

"Understanding behavioral cues allows us to craft more effective calls-to-action, remove decision fatigue, and reduce bounce rates," she explains. "It's about meeting people where they are, not where we assume they are."

Marjorie Jeffrey points to principles like loss aversion, social proof, and anchoring as some of the most immediately applicable tools in the behavioural marketer's toolbox. She also emphasizes choice architecture, the way options are presented, as a powerful lever for guiding user behaviour.

"Something as simple as the order of options in a pricing plan or the default setting on a form can dramatically influence conversion rates," says Jeffrey. "When we structure decisions thoughtfully, we empower people to act confidently."

But she's quick to note that behavioural marketing isn't about manipulation. "It's about clarity," she says. "If your product solves a real problem, behavioral economics helps you remove the noise that gets in the way of people seeing that value."

Jeffrey often conducts messaging audits for clients, assessing the content and the psychological flow of user experiences, from the first impression on social media to the final call-to-action in an email funnel. She says the most common mistakes marketers make are offering too many choices, asking for too much information too soon, or failing to anticipate friction points.

"Every decision we ask a user to make comes with cognitive load," she explains. "The job of a marketer is to reduce that load while reinforcing emotional relevance."

This emphasis on behavioural design has become even more critical in the era of automation and AI, where personalization is the norm but genuine human connection is still rare. According to Jeffrey, data can tell us what people do, but behavioural economics helps us understand why.

"The algorithms are good at patterns, but they can't explain motivation," she says. "That's where human insight comes in. When we apply behavioral science thoughtfully, we bring empathy back into marketing."

Jeffrey also integrates concepts from behavioural economics into brand storytelling, particularly in campaigns that require audience trust, such as sustainability efforts, health-related products, and ethical consumer goods.

"People are skeptical," she says. "They're overwhelmed by choices and wary of greenwashing or empty promises. Behavioral economics helps us cut through that skepticism with clear, emotionally resonant messaging."

In her view, the future of marketing lies at the intersection of data science, design thinking, and behavioural psychology. "We can't just optimize for clicks," she adds. "We have to optimize for understanding. The brands that do that will win long-term loyalty."

Jeffrey frequently shares her insights in marketing publications and conference panels, advocating for ethical, audience-centred approaches to campaign strategy. She encourages marketing leaders to invest in behavioural training for their teams and to treat psychological insight as a strategic asset, not an afterthought.

"Behavioral economics isn't a buzzword," she concludes. "It's a lens. And once you start looking through it, you'll never build a marketing plan the same way again."

To learn more visit: https://marjorie-jeffrey.com

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Marjorie Jeffrey

Marjorie Jeffrey

Austin, Texas

United States

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