MIAMI, FL, June 18, 2025 /24-7PressRelease/ -- Dagoberto Cruz has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Mr. Cruz is the owner and chief executive officer of Comfort Insurance & Finances LLC, a role he has held since 2015. With over a decade of experience in the insurance industry, he has established himself as an expert in health and life insurance. Day to day, Mr. Cruz manages a team of 25 employees, interacting with both leadership and entry-level workers to set and execute organizational targets while growing the business. As a result of his dedication to excellence, Mr. Cruz has earned recognition as a top producer in his field and continues to showcase his commitment to professional development through his membership with the Security Industry Association.
Prior to founding Comfort Insurance & Finances, Mr. Cruz received a Healthcare Marketplace Certification from the United Latino Students Association in 2014 and went on to work as an insurance agent at Experts In Insurance from 2014 to 2015. Soon after, he completed coursework in business administration at Miami Dade College in 2015. In reflecting on the knowledge he gained academically and through hands-on experience, he emphasizes the importance of real-world experience over formal education alone, drawing from his own childhood experiences to shape his approach to family and business.
Mr. Cruz's entrepreneurial journey began at a young age, selling bags of chips in elementary school and later running an eBay store where he sold thousands of dollars in goods. Before the age of 18, he opened his first official business, DW Auto, a mechanic shop. Despite its profitability, the demanding nature of the work led him to seek new opportunities. Influenced by his brother-in-law Josh, Mr. Cruz transitioned into the insurance industry at 18, obtaining his insurance license in just under two weeks after completing an insurance course in December 2014.
In reflecting on his career journey, Mr. Cruz emphasizes that business ownership is attainable for anyone, regardless of their background or origin. Originally from Honduras, he acknowledges that starting a business may feel out of reach for most, especially if someone comes from another country or lacks initial knowledge; however, he believes that it is possible because he did it. A key part of his success came from making mistakes and learning from these past experiences to avoid repeating them moving forward.
While he has succeeded as a business owner, Mr. Cruz considers balancing his roles as a father, husband and business owner while persevering through challenges as his most notable achievement. In 2019, he was involved in a nearly fatal car accident that resulted in over a month-long hospital stay, including time in intensive care. This incident not only underscored the critical role of health insurance in providing financial protection during unforeseen events, as medical expenses exceeded one million dollars, but also served as a significant event that shaped his overall perspective and reinforced his belief that he had a greater mission to fulfill within the insurance industry.
In all he has pursued and achieved, Mr. Cruz attributes his achievements to a strong family foundation and support system, particularly acknowledging his wife as a pivotal influence. Thanks to their support and his tireless efforts, he has reached the 10-year mark with Comfort Insurance & Finances, which is particularly significant given that over 95% of businesses do not survive their first decade—a true testament to his determination and resilience. Beyond his professional endeavors, Mr. Cruz actively volunteers with Catholic Ministries, Marriages and Victory, and continuously donates to St. Jude Children's Hospital, demonstrating his commitment to giving back to the community.
Looking forward, Mr. Cruz remains dedicated to balancing his roles as a father of four and a husband while managing his business responsibilities and also enjoys working with cars. Both professionally and personally, he has set ambitious goals for his growth. Professionally, he aims to achieve $50 million in revenue for Comfort Insurance & Finances, plans to purchase a commercial property for the business and looks to buy a jet for travel with his team across their expanding operations. Personally, Mr. Cruz is committed to helping his son gain admission to Notre Dame.
Mr. Cruz invites those aligned with purpose, excellence, and legacy to connect with him—whether as clients, collaborators, or future leaders. His journey is one worth following.
About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.
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