DANVILLE, CA, June 19, 2025 /24-7PressRelease/ -- Smriti Sheth has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Mrs. Sheth is a seasoned professional with two decades of experience in the field of consumer insights and market research. Currently, she serves as the senior director and head of insights at IPSY, a role she has held for almost four years. In this capacity, she dedicates much of her time to researching projects that align with the company's strategic focus. She also prioritizes coaching and mentoring her team, gathering impact stories that contribute to business objectives and managing administrative tasks and budgets.

Before joining IPSY, Mrs. Sheth honed her expertise at Facebook, now Meta, as the lead market researcher, where she helped Facebook launch Portal, its first consumer hardware product on the market. She then expanded her role to lead the AR/VR customer engagement insights team to map customer journeys. Her career trajectory also includes a tenure as director and head of market research and insights at Nokia from 2016 to 2018, where she built out the insights function from scratch under the direction of the chief marketing officer.

Mrs. Sheth's earlier career was marked by significant contributions at The Clorox Company, where she held various roles from 2010 to 2016. As global insights associate director for innovation insights and international homecare, she focused on Latin America, the Middle East and North Africa. In this role, her most notable contribution was developing a new innovation process for international businesses. Her journey in insights began at Procter & Gamble (P&G), where she worked as a consumer market manager from 2004 to 2010 after starting her career as an engineering co-op at BP from 2001 to 2003. Her early experiences in the consumer packaged goods industry provided her with ample learning opportunities and a strong foundation in insights, which she has now applied to the technology space.

In addition to her professional achievements, Mrs. Sheth is actively involved in industry-related organizations. She currently sits on the P&G Insights & Forum board and serves as a board member for the P&G Alumni Northern California Chapter. Her commitment to insights and analytics is further demonstrated through her recent guest speaking engagement at UC Berkeley Extension, where she presented on the topic of user insights.

Mrs. Sheth's academic background includes a Master of Business Administration in business from the University of Cincinnati Carl H. Lindner College of Business, completed in 2008, and a Bachelor of Science in chemical engineering from the College of Engineering at the same institution, earned in 2004.

Mrs. Sheth's accolades include the Curiosity Award from the Global Insights Leadership Team in 2012 and the Coach of the Year award from the Cleaning Division Leadership Team in 2011. She was also recognized with an Entrepreneurship Award from The Clorox Company in 2011 and received the Eye for Beauty Award from the CMK Leadership Team in 2005. Furthermore, she is also proud to have been invited to serve on several panels, such as "Leadership Presence," "Career/Life Balance" and "Insights Expert," especially when given the opportunity to inspire younger women.

In her personal life, Mrs. Sheth enjoys volunteering in her community and at her children's school and traveling with her family, including her spouse and four children. In the upcoming years, she aspires to reach a C-suite position, such as chief customer officer, where she can influence companies to prioritize customer-centric decision-making processes.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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