BOISE, ID, June 26, 2025 /24-7PressRelease/ -- Estee Woods has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Ms. Woods has carved a remarkable career in marketing, demonstrating expertise in strategy creation and execution. Currently, she serves as the vice president of marketing at ShiftUp in Scottsdale, Arizona, a role she assumed in 2025. Her journey to this position is marked by a series of significant roles that have honed her skills and expanded her influence in the industry. Before her current role, Ms. Woods was a marketing and board advisor for Sales Caddy AI in Boise, Idaho, starting in 2024, where she provided strategic guidance to enhance the company's market presence.

In 2024, Ms. Woods held the position of global director of product marketing at WorkJam, following her tenure as global director of product marketing and demand generation from 2023 to 2024. Her leadership at WorkJam was preceded by her role as global senior director of product marketing at YOOBIC from 2022 to 2023. During this period, she also engaged in freelance work as a fractional vice president of marketing, focusing on performance marketing from 2020 to 2022. Concurrently, she led marketing efforts as head of marketing for Wisetail, an Intertek Company, based in Bozeman, Idaho.

Ms. Woods' career trajectory includes a pivotal period at Cradlepoint from 2014 to 2020. Initially joining as a content marketing manager, she advanced to senior corporate marketing manager and corporate marketing director roles from 2015 to 2018. Her most notable achievement at Cradlepoint was as director of public sector and public safety marketing from 2018 to 2020. Here, she spearheaded the development of distinct marketing strategies for the public sector and public space, resulting in substantial revenue growth from $9 million in 2017 to $56 million by 2019. Additionally, she played a pivotal role in developing the 5G strategy before its widespread adoption.

Ms. Woods' earlier career includes serving as head of global channel marketing at Scale Computing in Indianapolis, Indiana, from 2012 to 2014 and international marketing manager and EMEA marketing director for Scale Computing in London, England, from 2010 to 2012. Before transitioning into the corporate world, Ms. Woods spent several years as a professional dancer with Princess Cruises from 2004 to 2010 and Celebrity Cruises from 1998 to 2004. She began her professional journey as a dancer at Walt Disney World in Orlando, Florida, from 1997 to 1998.

Ms. Woods' academic background has played a crucial role in shaping her career success. She completed master's level coursework in marketing strategy at the Cornell SC Johnson College of Business at Cornell University in 2018. Earlier, she earned a Bachelor of Arts degree in history, theatre arts and journalism from the University of Southern Indiana in 1997. Further enhancing her credentials is a certification in business administration and management from Harvard Business School, obtained in 2021.

Beyond her professional achievements, Ms. Woods is actively involved with industry-related organizations such as the American Marketing Association and has been a past member of the Product Marketing Alliance. Her commitment extends to civic engagement through volunteering for breast cancer awareness initiatives—a cause close to her heart as a breast cancer survivor.

Ms. Woods attributes much of her success to her determination and the wisdom imparted by her mother, who encouraged her to embrace challenges even when they seemed daunting or unfamiliar. This philosophy has empowered her to navigate new situations effectively throughout her career. Looking ahead, Ms. Woods aspires to ascend further within the corporate hierarchy with ambitions of becoming a chief marketing officer and eventually transitioning into a chief executive officer role. In her personal life, she cherishes attending dance classes with her husband and son—a testament to her enduring passion for dance that began early in her life growing up in Evansville.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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