PHOENIX, AZ, September 16, 2025 /24-7PressRelease/ -- Disaster struck iCoat Products when a speeding truck crashed into the iCoat Products building on the evening of July 27th, 2025, igniting a devastating fire that destroyed the heart of the company's Phoenix facility. In the tragic aftermath, a 25-year-old man lost his life, and a community was shaken. But from this darkness emerges a story of grit, hope, and unwavering commitment, led by the man who refuses to let tragedy define his business or his team. (Click here for images and video)

Tim Phelps, Marine Corps veteran and owner of iCoat Products, Inc., faced what many business owners fear most: losing everything overnight. The fire wiped out equipment, inventory, and months of hard work, putting the livelihoods of his dedicated employees and the future of a company built since 1990 on the line.

But Tim's response was immediate and powerful.

"More than just machines or materials, this company is about people, my team, our customers, and the trust we've earned," Tim says. "I knew the only option was to get back to work, faster and stronger than before."

Within days, as Phoenix temperatures soared past 110 degrees, Tim and his team set up a makeshift workspace tent outside the burned facility to keep business alive. But with a gaping hole in the building and only fencing to secure it, the site quickly drew intruders, forcing iCoat to relocate operations to a temporary warehouse miles away. Despite the disruption, Tim and his staff pressed on, working tirelessly to fill orders and keep customers' projects on track — proving that for iCoat, business isn't just about selling products, it's about honoring partnerships.

Known for pioneering innovative epoxy and decorative concrete solutions that blend cutting-edge science with sustainability, iCoat's commitment to quality has earned loyal customers across the country. When faced with this setback, many feared delays would push clients to competitors. Instead, Tim's transparent communication and relentless drive deepened trust, proving that true partners stand by you when the going gets tough.

"iCoat's products aren't just materials, they're solutions crafted with decades of expertise, tested in real-world conditions, and backed by a team that genuinely cares," Tim explains. "We don't just want to supply flower preservation artisans, https://builder.icoatproducts.com/ contractors, and businesses; we build relationships that last."

As remediation and rebuilding efforts slowly progress, they are being hindered by insurance company red tape and an ongoing police investigation into the crash. Tim's leadership exemplifies the American spirit of resilience: rising from the ashes, adapting, and pushing forward against all odds. iCoat Products is more than just a company; it's a testament to what can be accomplished when integrity meets determination.

For contractors, designers, and businesses looking for a partner who delivers not only superior products but unwavering support, iCoat is the choice that stands strong through every challenge, every project, every day.

Tim invites the community and media to witness this journey of renewal, a powerful reminder that with the right leadership and heart, the darkest moments can become the brightest beginnings.

iCoat Products is a leading U.S. manufacturer of premium epoxy resin systems used in floral preservation, countertops, flooring, and artistic applications. Known for its crystal clarity, UV resistance, and easy-to-use formulas, iCoat is committed to supporting makers and professionals with reliable, high-performance products — all made in the USA.

# # #