Robin Bass Honored for Expertise in Hospitality and Property Management
Press Release September 30, 2025
Robin Bass is the chief visionary officer and founder of Premier Properties USVI and Aura Vilas USVI
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She oversees the largest property management operation on the island, with a portfolio of 40 properties.

BRADFORD, NH, September 30, 2025 /24-7PressRelease/ -- Robin Bass has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Ms. Bass has established herself as a leading figure in property management and hospitality, currently serving as chief visionary officer and founder of Premier Properties USVI since 2021. She oversees the largest property management operation on the island, with a portfolio of 40 properties. Her company is recognized for its commitment to transparency, accountability and client-focused service, utilizing advanced vacation rental software to connect properties with platforms such as Airbnb, VRBO and Homes & Villas by Marriott International. Ms. Bass emphasizes thorough documentation and monthly financial reporting in her business, ensuring property owners are consistently informed and confident in her stewardship.

Prior to founding Premier Properties USVI, Ms. Bass was co-owner of Frazier Premier Properties from 2019 to 2021. During this period, she navigated significant personal and professional transitions, ultimately obtaining her own business license following her divorce in 2021. She is particularly proud of building her business independently, transforming challenges into opportunities for growth and fostering a workplace culture defined by care, compassion and teamwork.

From 2014 to 2020, Ms. Bass founded and owned The Hospitality Liaison, where she honed her expertise in guest relations and operational efficiency. Her experience in hospitality began during her years in New York City from 1997 to 2015. She held sales positions at the Bubba Gump Shrimp Company in Times Square — where she earned a sales plaque for highest volume in group sales in 2005 — and at the Grand Hyatt New York. She also served as an operations manager for nearly five years, coordinating inbound travel and developing a robust skill set in sales and customer service. Additionally she was a sales manager in memberships at the Tourism Bureau of New York City.

In 2015, after visiting St. Croix on vacation, Ms. Bass decided to relocate permanently to the U.S. Virgin Islands. She initially held a temporary real estate license before identifying a need for structured property management services on the island. By leveraging her New England upbringing and New York City work ethic, she introduced organizational transparency and maintenance protocols that have become hallmarks of her business.

Educationally, Ms. Bass's background includes a Bachelor of Science in retail marketing management and fashion merchandising from Johnson & Wales University in Providence, Rhode Island, graduating in 1997. She also completed coursework focused on couture and prêt-à-porter at the Paris Fashion Institute in France in 1996, earning a certificate that same year. Furthering her expertise, she is a member of Siretti, and the Vacation Rental Management Association.

Overall, Ms. Bass attributes her success to honesty, enduring friendships, faith and a deep love for animals. Raised by a single parent who left the convent to start a family, she grew up in New Hampshire in a small town with humble beginnings that shaped her values of hard work and resilience. Her journey into property management began with a desire to create stability after her divorce, when she prioritized maintaining a home and providing for herself through determination and resourcefulness.

Civically engaged throughout her life, Ms. Bass has volunteered with New York Cares since 2008 and contributed to Meals on Wheels and New York Riding Therapy. She has also volunteered at nursing homes in both New York and New Hampshire. She is currently on the board of the St. Croix Animal Welfare Center.

Throughout her career, Ms. Bass's achievements have been recognized with several awards, including the Helping Hand Award from Johnson & Wales University and the Great Teamwork Award from Guess Inc. in 1997. At age 21, while a junior in college, she participated in the Miss New Hampshire USA Pageant, where she received the Miss Congeniality award, an honor voted on by fellow contestants recognizing her character. Today, she is also an active speaker, having presented on four podcasts and at three conferences.

In her personal life, Ms. Bass enjoys gardening, baking, cooking, reading and exploring new restaurants as a self-described foodie. She values healthy outlets such as spending time with friends and caring for animals, including certifying her dog as a service animal through American Airlines.

Looking ahead, Ms. Bass is passionate about promoting kindness as an essential value within business leadership while expanding her company's reach through luxury offerings under the Aura brand. She remains committed to helping others achieve their own success by sharing lessons learned from her journey, demonstrating that it is possible to build something meaningful through perseverance, integrity and compassion for others.

Ms. Bass encourages others not to let obstacles or limited circumstances hold them back, drawing from her own experience of beginning work at the age of 14 and finding a way to attend the Paris Fashion Institute despite financial doubts. She emphasizes perseverance, resourcefulness and the wisdom of being selective about what you share with others.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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