RENTON, WA, October 30, 2025 /24-7PressRelease/ -- Shawn Fox, CPSA, has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Currently serving as a client insights consultant at Circana, Inc., Mr. Fox has led a remarkable career of over three decades in data analytics and category management. In his role since 2017, he is contracted to support Ste. Michelle Wine Estates by providing comprehensive sales data analysis, building presentation decks and ensuring that all data-related inquiries are addressed efficiently. Working in a cooperative environment, he consistently collaborates with his team to continue driving the growth of their sales and business operations on a daily basis. In recognition of his outstanding contributions, he was honored with the What You Do Matters Award in 2024.

Prior to joining Circana, Mr. Fox excelled as a category manager at TalkingRain Beverage Company from 2014 to 2017. During this period, he was responsible for overseeing product categories, analyzing and interpreting market trends and identifying new opportunities to optimize sales performance. His extensive analytical skills and strategic approach contributed significantly to the company's sustained success in the competitive food and beverage industry.

From 2007 to 2014, Mr. Fox held the position of business analyst at Mike's Hard Lemonade in the Greater Seattle Area, where he focused on budgeting, planning and interpreting complex demographic and retailer data to determine best category plans and trade presentations. His well-honed ability to translate data into actionable insights proved invaluable to the company's ongoing development.

As a category manager at Coca-Cola Enterprises for five years, Mr. Fox oversaw key product categories, creating tools to conduct research and track market share and collaborating with cross-functional teams to enhance the organization's product placement and sales strategies.

Mr. Fox's earlier experience includes serving as a category analyst and manager at Safeway from 1995 to 2002, during which he was responsible for driving business growth and managing product assortments across various departments such as eye care, first aid and foot care. Additionally, for nearly a decade, he worked as a category manager at PIA Merchandising, where he developed the foundational skills that would shape his future achievements with some of the leading global food and beverage brands.

Also an active member of the Category Management Association, Mr. Fox is especially proud of achieving certification with the organization at all three levels, culminating in his designation as a certified professional strategic analyst (CPSA). This accomplishment stands as a testament to his expertise and dedication to continuous learning within the business development sector.

Before venturing onto his vocational path, Mr. Fox pursued higher education and earned a Bachelor of Arts in political science from the University of Washington in 1993. Reflecting on his storied journey thus far, he credits much of his success to the guidance of managers who have been both mentors and friends throughout his career, providing invaluable support and insight.

Beyond his professional pursuits, Mr. Fox is deeply committed to civic engagement and community service. Since 2013, he has volunteered as a soccer coach with Cascade Premier, sharing his passion for the sport while fostering teamwork and leadership among young athletes. He also contributes as a volunteer with the Jerry Woods Holiday Engine initiative, which teams up with local schools, scouts and youth groups to collect food and donations in support of the Maple Valley Food Bank.

Along with his coaching endeavors, Mr. Fox enjoys playing soccer — a pursuit he has maintained for five decades — along with golfing and socializing with friends over scotch. A dedicated family man, he is happily married and the proud father of one son and one daughter, both of whom are excelling in their own academic journeys.

Looking to the future with optimism, Mr. Fox remains dedicated to helping clients expand their businesses and navigate the challenges within rapidly evolving industries. His life and career represent a longstanding legacy of continuous learning, professional growth and helping others through data analytics, strategic consulting and civic initiatives.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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