FALMOUTH, ME, November 06, 2025 /24-7PressRelease/ -- Brian MacLeod has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Mr. MacLeod is the global head of Membership Services at WHOOP, whose mission is to unlock human performance and healthspan. Mr. MacLeod's role is focused on driving process and technological transformation to deliver an exceptional, amplified experience for all members.
Before joining WHOOP in 2025, Mr. MacLeod was the head of Retail Customer Care at CVS Health from 2023 to 2025 where he led a pivotal customer-focused transformation, improving net promoter scores (NPS) by over 3500 basis points among customers who contacted customer service regarding their experience in one of CVS's 9,000 stores and pharmacies. He also led the creation of a new function to support the supplemental benefits flex card program for CVS Health's Aetna Medicare and Medicaid members.
Prior to CVS Health, Mr. MacLeod held senior leadership positions at Chewy, Wayfair, Barclays, and Bank of America where his relentless focus on the customer and employee experience drove results and customer experiences that exceeded targets and cultivated a safe, collaborative, productive, rewarding, and joyful environment for employees in his organization.
Mr. MacLeod holds a bachelor's degree in business management from the University of Maine. In addition, he earned a Six Sigma green belt certification from Villanova University, equipping him with advanced skills in process improvement that have been instrumental throughout his career.
Beyond his professional achievements, Mr. MacLeod has demonstrated a strong commitment to civic engagement. He currently serves as the chair of the board of directors for Mid Coast Hunger Prevention Program, supporting efforts to address food insecurity in Maine communities. Previously, Mr. MacLeod was a board member with the Central & Western Maine Workforce Development Program from 2017 to 2018.
Mr. MacLeod attributes his success to establishing a clear vision and well-defined strategy, consistently communicating these objectives across all levels of the organization and among stakeholders in various functions, and prioritizing the experience of employees and customers to deliver optimal business outcomes. Looking ahead, he is eager to further elevate WHOOP's membership services by creating an award-winning experience that delivers substantial value for members as part of their membership.
About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.
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