Benedict Riches Demonstrates Expertise in Sports and Technology
Press Release November 12, 2025
Benedict Riches is the chief executive officer of GOLFZON Leadbetter
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Looking ahead, Mr. Riches aims to expand connected coaching by leveraging technology that links coaches with golfers worldwide.

REUNION, FL, November 12, 2025 /24-7PressRelease/ -- Benedict Riches has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility and prominence in a field are all taken into account during the selection process.

Mr. Riches currently serves as the chief executive officer at GOLFZON Leadbetter, a position he has held since 2018. In this capacity, he has exemplified exceptional leadership and vision, guiding the organization to new heights in golf coaching and technology. Notably, he is most proud of overseeing the sale of the Leadbetter Golf Academies to GOLFZON - the Korean tech giant. In his role he has overseen the growth of the company's coach education platform, junior elite development programs and a global network of golf academies. He has pioneered a new concept business GOLFZON Range by Leadbetter, a purpose-built indoor training center offering golfers a more efficient way to learn and improve through a blend of technology and coaching. This business is being prepared for a nationwide rollout in the coming years, incorporating GDR MAX - a trailblazing coaching and training simulator developed by the company.

Prior to his current role, Mr. Riches was the managing director at Golfzon Leadbetter from 2015 to 2018, during which time he played a critical role in expanding the company's global footprint and enhancing its service offerings. From 2014 to 2015, he held the position of chief marketing officer with the company, where he was responsible for developing and executing comprehensive marketing strategies.

Before joining Golfzon Leadbetter, Mr. Riches was the director of international marketing at GMR Marketing between 2010 and 2014, managing international campaigns and partnerships across a range of global properties, namely Olympic Games, FIFA and UEFA, F1, tennis and golf. In 2010, he served GMR Marketing as the director of marketing and communications working across Europe, Asia and the US.

Previously, Mr. Riches was the director of marketing and communications at Experience Worldwide in London from 2004 to 2010, following his time as an account executive at Fox Murphy from 2002 until 2003. He began his professional journey as a marketing assistant with Norwich City Football Club from 1998 to 1999, during which time he gained foundational experience in sports marketing.

Integral to Mr. Riches's achievements in both marketing and sports-related ventures was his academic background. He earned a Bachelor of Science in geography and sports science from Loughborough University in 2002, followed by a Master of Science in marketing and management from the same institution in 2004.

Reflecting on his career, Mr. Riches credits his success to his creative thinking, ability to build relationships and his determination — a quality rooted deeply in his sports background. This perseverance has underpinned his ability to innovate within the golf industry and lead transformative projects. In recognition of his contributions to golf fitness and coaching, he received the GFAA Recognition Award from the Golf Fitness Association of America in 2024.

Looking ahead, Mr. Riches aims to expand connected coaching by leveraging technology that links coaches with golfers worldwide. His goal is to create a scalable coaching model that provides access to high-quality instruction for all golfers, helping them overcome barriers to improvement.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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