MIAMI, FL, November 12, 2025 /24-7PressRelease/ -- Marcelo Zelicovich has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Mr. Zelicovich has established a distinguished reputation in the home-fragrance and air-diffusion industry, pioneering technologies that transform how scent interacts with space. As Chief Executive Officer and Technical Director of Doctor Aromas since 1993, he has dedicated his career to reimagining the invisible — working with the largest room in every home: the air itself. Under his leadership, Doctor Aromas became the first company in the United States to transform central air-conditioning systems into scent-delivery machines for modern homes, positioning the brand as a forerunner in ambient-fragrance innovation.

Today, Doctor Aromas scents more than 100,000 homes and 700 high-end buildings each month across South Florida, with an expanding international footprint in Mexico, Dubai, and Monte Carlo.

Mr. Zelicovich's entrepreneurial journey began in Argentina, where he entered the scent-diffusion industry in 1993. Two years later, he patented his country's first system to integrate aroma diffusion into HVAC infrastructure — a concept that predated similar installations later adopted by luxury venues worldwide. After rebuilding through Argentina's economic crisis, he relocated to the United States in 2003 to pursue his vision on a global stage.

In 2025, Mr. Zelicovich received the Advancement in Formulation Award from the Southern Aerosol Technical Association (SATA) — one of the highest honors in the aerosol industry, previously awarded to brands such as Lysol and Procter & Gamble.

Beyond business, he has served his community as a Jewish community leader, inspired by his formative years of study in Israel from ages 18 to 21. Frequently invited to podcasts and industry panels, Mr. Zelicovich shares insights on innovation, resilience, and the American entrepreneurial spirit — inspiring others to pursue ideas that improve everyday life through science and creativity.

To achieve balance, Mr. Zelicovich prioritizes spending quality time with his wife and son. He credits his wife, Roxana, whose unwavering support and belief in his vision have been fundamental to his journey — granting him the freedom to explore, invent, and redefine how scent lives within space.

Looking toward the future, Mr. Zelicovich remains devoted to advancing the science of scent and spatial diffusion, aiming — in his own words — "to capture happiness in an aerosol bottle." He continues to explore how invisible molecules can elevate mood, enhance well-being, and transform environments.

Mr. Zelicovich is also enthusiastic about his company's partnership with Cosmo International Fragrances to develop the award-winning Everspray™ technology — a next-generation diffusion platform that will debut globally at Beautyworld Middle East in Dubai.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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