MINNEAPOLIS, MN, December 09, 2025 /24-7PressRelease/ -- goGLOW, the fast growing sunless tanning and skincare brand redefining the category through skin first innovation, announces the launch of two new proprietary products crafted to extend, enhance, and elevate the results of a professionally applied goGLOW service: the goGLOW Whipped MOUSSE™ and SET IT™ Finishing Powder.

These new additions underscore the brand's commitment to science driven formulas, clean application methods, and confidence building results all created under the direction of Founder & CEO Melanie Richards, a pioneer in sunless tanning innovation and the patent holder behind goGLOW's overspray filtration booth.

A BREAKTHROUGH IN AT-HOME MAINTENANCE: THE WHIPPED MOUSSE™

goGLOW's new Whipped MOUSSE™ is a luxurious, airy formula engineered to complement not replace the signature in studio goGLOW tan. The product delivers a smooth, even application that nourishes the skin while adding depth, warmth, and longevity to a professional glow.

Designed for clients who want to extend their results between appointments or amplify their color before travel or events, the Whipped MOUSSE™ combines:

Skin forward actives for hydration and barrier support

Even tone technology for streak free development

A weightless whipped texture that blends effortlessly

"This Whipped MOUSSE was created to solve a real client need," said Richards. "People love their goGLOW, and they wanted a professional-grade product they could trust between appointments. This Whipped MOUSSE is a bridge between visits to keep your glow spot free and looking natural"

THE FINAL STEP TO EVERY PROFESSIONAL SERVICE: SET IT™

Debuting exclusively in goGLOW studios and online, SET IT™ is an ultra fine finishing powder crafted to lock in a fresh spray tan or at home application while supporting a comfortable, confident finish.

Developed with a flashback free formula and elevated beyond traditional post-tan powders, SET IT™ absorbs excess oils, helps prevent product transfer onto clothing and enhances the skin's soft-focus appearance.

"SET IT has become a non-negotiable step in our service protocol," said Richards. "Clients feel instantly more comfortable, the tan stays pristine, and the overall experience is elevated. It's small, but transformative."

BUILT TO ENHANCE THE goGLOW EXPERIENCE AND KEEP YOU GLOWING BETWEEN VISITS

Both products were intentionally created to support the brand's national franchise network and reinforce the in studio service as the hero of the goGLOW ecosystem. They give clients more reasons to stay loyal, return more often, and feel connected to the brand's standards of excellence.

"These products strengthen our service model and protect the artistry of our goGLOW Artists," Richards added. "Our goal is simple: keep clients obsessed with their results, and give our franchise partners tools that elevate not cannibalize their business."

ABOUT goGLOW

Founded by Melanie Richards, goGLOW has transformed from a one-person mobile tanning service into a rapidly scaling national brand with over 20 locations open and more than 100 franchise territories sold. The brand is recognized for its skin-first tanning philosophy, science backed formulas, and patent protected spray tan technology. goGLOW is reshaping the beauty landscape by delivering results that prioritize skin health, confidence, and natural radiance.

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