Marquis Who's Who Honors Jennifer Sand for Expertise in Lead Generation and Digital Marketing
Press Release January 7, 2026
Jennifer Sand is a distinguished global marketing and lead generation leader focused on helping B2B technology companies reach their growth goals.
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In 2025, Ms. Sand assumed the position of managing director at Arista Demand

SAN FRANCISCO, CA, January 07, 2026 /24-7PressRelease/ -- Jennifer Sand has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Ms. Sand has established a distinguished career in marketing, business development and digital media, demonstrating expertise in lead generation, account-based marketing and global client management. Progressive leadership roles and a commitment to innovation within the industry mark her professional journey.

In 2025, Ms. Sand assumed the position of managing director at Arista Demand. In this capacity, she leads global sales, strategic initiatives and oversees operations and marketing, drawing on her extensive background to drive organizational growth and client success.

Prior to joining Arista Demand, Ms. Sand served as senior vice president of global sales operations at TechInformed from 2023 to 2025. During her tenure, she was responsible for optimizing sales processes and expanding the company's international footprint, leveraging her deep understanding of digital marketing and business development.

From 2021 to 2023, Ms. Sand served as vice president of strategic accounts at INFUSEmedia. She managed key client relationships and developed tailored marketing solutions to address complex business challenges across a diverse portfolio of clients.

In 2021, Ms. Sand was senior vice president of sales at S2W Media, where she led high-performing teams and implemented innovative sales strategies. In 2020 and 2021, she was vice president of sales for the Americas at S2W Media, focusing on market expansion and revenue growth across North America.

Her earlier experience includes serving as director of new business development at Transmission Agency from 2019 to 2020. In this role, Ms. Sand identified emerging market opportunities and cultivated partnerships that contributed to the company's competitive advantage.

From 2018 to 2019, Ms. Sand was director of integrated marketing solutions at HIMSS Media. She designed comprehensive campaigns for clients in the healthcare technology sector, integrating digital media with traditional marketing approaches.

At QuinStreet, from 2016 to 2017, Ms. Sand served as director of client strategy and development and director of the sales team. She played a pivotal role in shaping client engagement models and mentoring emerging leaders within the organization.

A significant portion of Ms. Sand's career was spent at International Data Group (IDG), where she held multiple roles over 13 years from 2004 to 2016. Her tenure began as director of new business development, followed by regional sales director for events from 2004 to 2010 and account director from 2010 to 2012 in San Francisco, California. At IDG, Ms. Sand gained broad experience across three business units, initially selling event sponsorships before transitioning to the digital sector with the Tech Network brand. Later, at IDG Connect, she honed her expertise in lead and demand generation while collaborating with major companies such as Cisco, Microsoft, Citrix, Brocade, HPE and Riverbed acting as an extension of their marketing departments to create innovative campaigns and programs for her clients. This period stands out as her most significant professional accomplishment.

Earlier in her career, Ms. Sand was an account manager at Playboy Enterprises Inc. from 2003 to 2004, managing advertising accounts for high-profile clients. From 2000 to 2002, she worked as an account manager at Time Inc., San Francisco, California, overseeing advertising campaigns for national brands.

Ms. Sand began her professional journey as an advertising sales manager at Home Office Computing in San Francisco, California, from 1999 to 2000, after serving as an advertising sales assistant at Time Inc., San Francisco, California, from 1997 to 1999.

Her academic background includes college coursework, which provided a foundation for her achievements in marketing and business development. Ms. Sand credits her success to her curious nature and enthusiasm for learning, qualities that have enabled her to adapt quickly within a dynamic industry landscape. She acknowledges the influence of remarkable mentors who dedicated time to train her throughout her career and feels compelled to give back by supporting others' professional growth.

Beyond her professional pursuits, Ms. Sand has demonstrated civic commitment through various associations. From 2017 to 2019, she served as board member and director of communications for the Parents Association at The Brandeis School of San Francisco, where she contributed to community engagement initiatives. Additionally, she has volunteered with Special Olympics, reflecting her dedication to service beyond the workplace.

Born in New York City, Ms. Sand enjoys skiing, attending pilates classes, spending time with her son Sammy, traveling and listening to rock and roll music. Looking ahead, she aims to make a lasting impact by deeply engaging with companies and supporting their marketing efforts while continuously learning about new technologies and incorporating them into her organization.

A steadfast commitment to excellence in lead generation, marketing strategy and global client management characterizes Ms. Sand's career. These achievements underscore her selection for inclusion in Marquis Who's Who.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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