CULVER CITY, CA, January 16, 2026 /24-7PressRelease/ -- ULTIMA recently unveiled a focused plan to build a stronger year for clients by doubling down on systems, consistent playbooks, and measurement-first activations that turn live experiences into predictable revenue.

The initiative centers on three pillars:

Systems over short-term wins: prioritize repeatable processes and brand foundations so growth scales without breaking.
People-first training: sharpen field execution and shorten ramp time using micro-learning and career pathways that codify best practices. (Ultima recently rolled out a companywide learning & career-development app to accelerate training and retention.)
Measure what moves the business: focus on conversion, retention, and ROI scorecards rather than vanity metrics — and tie live activations to clear, trackable outcomes.

"Short-term wins are nice — predictable, repeatable growth is the game," said ULTIMA's Founder & CEO. "This plan isn't about more activity; it's about doing the right activity, consistently, and proving it with data."

What clients will see

-Updated playbooks deployed across campaigns to improve conversion rates and reduce setup time.
-Faster onboarding for ambassadors and field teams through role-based micro-training and mentorship.
-New KPI dashboards and weekly scorecards that make performance transparent and actionable.

ULTIMA will start rolling these changes into year-end activations and Q1 pilots, offering clients immediate updates to campaign reporting, ambassador training, and activation design.

ULTIMA is an experiential marketing agency that builds high-impact live activations and measurable campaigns that connect brands with people. The agency emphasizes strategy, training, and execution to deliver predictable results for clients.

# # #