SOFIA, BULGARIA, January 20, 2026 /24-7PressRelease/ -- Monika Balayan has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Prof. Balayan's 30-year career has defined her as a commanding figure in her field and the Founder and Chief Executive Officer of VIP Consulting and Mneuro™ Academy in Sofia, Bulgaria. Mneuro™ Academy is a specialized institution and a Center of Excellence dedicated to the correction of human behavior and brain function. Prof. Balayan launched this initiative in Bulgaria as a large-scale project demonstrating that the application of her Smehotherapy® (Laughter Therapy) method directly transforms the neurophysiological state of the masses. The results were unprecedented: according to the UN World Happiness Report, Bulgaria made a historic leap from 144th to 81st place. This growth is officially recognized as one of the most significant improvements in national well-being globally over the past decade. Through the implementation of her neuropsychological protocols and the Smehotherapy® (Laughter Therapy) system, the happiness index within specific social sectors increased by 80%. This achievement has solidified Prof. Balayan's status as an expert capable of re-coding the emotional framework of an entire nation by interfacing with the mechanics of the brain.

In her role at Mneuro™Academy, Prof. Balayan has worked extensively with medium and large businesses, training personnel and management teams. She has focused on coaching individuals and developing coaches to ensure the sustainability of their initiatives.

Prof. Balayan is also the Founder and Chief Executive Officer of VIP Consulting, a role she has held since 2008. Drawing upon 30 years of professional expertise, she has successfully developed and delivered transformational psychological programs and innovative subconscious-therapy methods for more than 15 years. Her career is distinguished by an extraordinary scale of practice, having conducted over 19,000 events globally, including masterclasses in the United Kingdom, Ireland, Germany, Bulgaria, Armenia, Sri Lanka, Morocco, Bali, Malta, Andorra, and Egypt.

Earlier in her career, Prof. Balayan served as a Specialist of the First Category for the Presidential Administration of the Republic of Armenia from 1997 to 1999. She has also participated in several influential programs, including a German initiative supporting small and medium-sized enterprises in Armenia and an American entrepreneurial development program.

Prof. Balayan's academic background includes a Master of Arts in Psychology. She furthered her expertise with an edX verified certificate for PredictionX: Omens, Oracles & Prophecies from edX, and completed coursework for PredictionX: Omens, Oracles & Prophecies at Harvard University.

Adding to her credentials, Prof. Balayan's professional affiliations include membership in the American Psychological Association, the International Association of Applied Psychology and the High School Teachers European Society. She is additionally recognized as a fellow of the Royal Society of Arts in London. Meanwhile, Prof. Balayan's civic engagement includes serving as a pro bono seminar speaker for cancer patients and volunteering with disadvantaged children and families.

Prof. Balayan's scholarly work includes the publication of four editions of "Hypersconsciousness" in Bulgaria, which she co-authored. She also authored "Study on the Impact of Multimodal Videos on Unconscious Emotional and Cognitive Patterns," published on Figshare. Prof. Balayan's expertise is further recognized through the bestselling book, "Hypersconsciousness," published in Bulgaria, and through her 2023 permission to study Asian manuscripts at the Matenadaran, one of the world's largest repositories of ancient texts, recognized by the UNESCO Memory of the World Register.

In honor of her work, Prof. Balayan has received numerous accolades, including the Gold Medal of Saint Narekatsi for selfless service to humanity, and recognition as Psychologist of the Year in Armenia in 2023. She was awarded the title of Honorary Professor of Psychology from the World Association for Performing Arts in 2024, and in 2025, she was honored with the Best Innovation Award from the International Invention Awards for her innovative research and the invention of the Mneuro™ method, Mneuro™ Academy, and Mneuro™ video programs—a breakthrough that changes the way of thinking.

Prof. Balayan's passion for psychology has been a lifelong pursuit, deeply influenced by her experiences growing up in Armenia during challenging times. Motivated by a desire to help children cope with adversity, she developed unique approaches to practical psychology. Notably, following the COVID-19 pandemic, Prof. Balayan developed a method that led to the creation of Mneuro™ Academy as an online platform for personal development and education. She also offers in-person classes throughout Bulgaria using her Laughter Therapy method, a practical approach addressing emotions and reactions through exercises that yield immediate results, which has gained widespread popularity across Bulgarian cities.

Committed to making her innovative psychological methods accessible to as many individuals as possible, Prof. Balayan looks forward to a bright future in this sector, driven by the mission to facilitate an evolutionary leap in human consciousness through techniques that significantly enhance quality of life by delivering quick, stable results.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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