HIXSON, TN, February 11, 2026 /24-7PressRelease/ -- Lennie A. Furr has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Lennie is the Chief Executive Officer and founder of Healthcare Automations, a company launched in 2023 to address one of the most persistent challenges in health care: access to medically necessary treatment amid complex insurance and authorization requirements. Through Healthcare Automations, Lennie developed a platform designed to help providers navigate payer rules, challenge denials, and remove barriers to care. The system empowers both clinicians and patients by transforming authorization denials into approvals, improving outcomes while restoring efficiency to fragmented processes. Lennie considers this work his most significant professional achievement.

Lennie has served as the principal owner of Medtech Orthopedics since 2007, where he built a scalable orthopedic services organization grounded in operational discipline, compliance, and sustainable growth. His experience operating within real-world clinical and reimbursement environments became the foundation for a broader, strategic expansion across the orthopedic care continuum.

To support Medtech's growth and reduce reliance on third-party suppliers, Lennie founded BraceAlign in 2016 as a product manufacturing company. BraceAlign was created to design and manufacture orthopedic products that met clinical standards while improving supply chain control, product consistency, and cost efficiency. Under his leadership through 2025, the company produced solutions that strengthened Medtech's competitive position and deepened Lennie's expertise in product development and manufacturing.

Building on this manufacturing foundation, Lennie co-founded Brace Direct in 2019 to bring orthopedic solutions directly to the consumer retail market. During his four-year tenure, he played a central role in redesigning products to improve performance, usability, and compliance. These efforts led to the development of patented and patent-pending products, reinforcing Lennie's focus on innovation that connects clinical care, manufacturing, and consumer access.

Together, these ventures reflect a deliberate progression—from provider-based care, to manufacturing, to retail innovation—each informing the next. The operational insight gained across Medtech, BraceAlign, and Brace Direct directly influenced the design and execution of Healthcare Automations, ensuring its solutions are grounded in practical, real-world health care challenges.

Raised in an environment shaped by early exposure to both medicine and entrepreneurship, Lennie developed a deep appreciation for health care systems and the complexities faced by providers and patients alike. These formative experiences continue to guide his commitment to building solutions rooted in clinical reality and operational integrity.

Lennie holds a Bachelor of Science in Accounting from the University of Tennessee at Chattanooga, earned in 2005. He has supplemented his formal education with advanced institutional coursework focused on the application of artificial intelligence and automation in complex operational environments, supporting his ongoing work in health care technology and systems design.

Known for his collaborative leadership style, Lennie emphasizes customer service, accountability, and team development. He is recognized for cultivating environments where individuals are encouraged to lead, think critically, and contribute to shared goals. His work ethic and execution-focused approach continue to distinguish him within the health care technology and medical services sectors.

Beyond his professional work, Lennie has maintained a strong commitment to civic leadership. He served on the board of Bethel Bible Village for nine years, including three years as Board Chair, contributing to the organization's mission of supporting children and families in need. His community involvement also includes leadership roles with the Global Outreach Committee at HPC, Friends of Hixson, and the Friends of North River Civic Center.

Lennie resides in Hixson, Tennessee, with his wife of twenty-four years and their daughter. Looking ahead, he remains focused on expanding Healthcare Automations nationwide, with the goal of equipping providers and patients with tools that ensure medically necessary care is delivered efficiently, fairly, and at scale across the United States health care system.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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