SAN MATEO, CA, February 24, 2026 /24-7PressRelease/ -- Amy R. Cook, MSPFP, MPAS, CFP®, has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility and prominence in a field are all taken into account during the selection process.

In a profession that can feel impersonal, marked by dense and sometimes confusing financial jargon, Amy Cook has built her career around education, transparency, and long-term partnership. Since 2009, she has worked as a financial advisor, developing a practice grounded in strategic planning and lasting client relationships.

As founder of Maven Lane Financial Group, established in 2018, Amy works closely with individuals and multigenerational families to align financial strategy with each client's personal values and long-term legacy goals. She helps clients define what matters most to them while providing clear guidance grounded in experience and disciplined planning.

Before launching her independent firm, Amy spent nearly a decade developing her advisory practice while continuing her formal education. She earned a Bachelor of Arts from DePaul University, followed by a master's degree in personal financial planning, and obtained her Certified Financial Planner™ designation. She believes financial planning works best when technical expertise is paired with an understanding of the human side of money and how it shapes individual decisions.

Amy's early professional experience in the mortgage industry provided a close view of how short-term financial decisions can carry long-term consequences. Those experiences reinforced her desire to move beyond transactions and into comprehensive planning, helping families create proactive strategies rather than reactive solutions.

In 2024, Amy published Your Money Narrative: Understanding Your Story to Build a Stronger Financial Future, a book that explores how personal history influences financial decision-making. Drawing from years of client conversations, the book emphasizes that financial planning is not simply about numbers; it is about identifying the narratives we carry and determining whether they are serving us well.

She remains active in local organizations and community initiatives and is passionate about encouraging more young women to pursue careers in financial services.

Looking ahead, Amy plans to continue refining Maven Lane's client experience, expanding her team thoughtfully, and developing educational resources that help individuals approach money with clarity rather than fear. Her work remains grounded in a simple belief: when people understand their financial story, they can write a better next chapter.

Securities and advisory services offered through LPL Financial, a registered investment advisor, Member FINRA/SIPC.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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