MAITLAND, FL, March 05, 2026 /24-7PressRelease/ -- Jourdan Marie Hathaway has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Ms. Hathaway has established a distinguished career in business leadership, marketing and operations, with a focus on driving economic mobility and workforce transformation. Since 2024, she has served as the Chief Business Officer at General Assembly, a global leader in AI training and an LHH brand, where she advances the organization's mission to equip individuals and organizations worldwide with the skills needed to thrive in a rapidly changing economy.

In her current capacity, Ms. Hathaway leads key global functional areas critical to the organization's impact and success, including marketing, sales enablement, client delivery, admissions, student experience, career services, and alumni relations. These functions ensure that General Assembly attracts, supports, and retains learners while driving strategic growth and fostering an outcomes-driven learning experience. As an early AI adoptor, her hybrid team includes agentic AI agents embedded in various departments. General Assembly serves a diverse client base — including individual students, companies (enterprise and small-medium business), governments, and academic partners.

In addition to her current role, Ms. Hathaway has held the position of Chief Marketing Officer at General Assembly since 2023, during which she was instrumental in shaping the organization's brand strategy and go-to-market efforts during a period of rapid technological change.

Prior to joining General Assembly, Ms. Hathaway spent nearly 12 years at Wiley, a pioneer in online education, where she rose through the ranks of the University Services and EdTech division beginning in 2012. She held a series of progressively senior roles in marketing before expanding her scope to take on broader operational leadership, ultimately serving as Senior Vice President and Chief Operations Officer.

In this capacity, Ms. Hathaway was a senior higher education executive responsible for translating business opportunities into scalable operations and technologies that drove efficacy, efficiency, and growth. She oversaw the full student lifecycle — spanning marketing, enrollment, retention, product, academic services, operations, and change management — leading a team of approximately 800 colleagues across 55 job functions. Her responsibilities included P&L accountability, investment case creation, annual business planning, and the scaling or sunsetting of initiatives based on ROI and product-market fit. She also led the execution of inorganic growth strategies, shepherding the organization through six mergers and acquisitions and the resulting organizational redesigns.

Ms. Hathaway began her career in the advertising agency space, spending a decade in account management roles across a variety of agencies during a pivotal era of digital transformation. As the internet and web fundamentally reshaped the marketing landscape, she developed her expertise at the intersection of traditional and emerging digital disciplines. From 2002 to 2007, she built her foundational experience as a Senior Account Manager at Push, before advancing to Director of Client Services at evok advertising from 2007 to 2009. She then served as Head of Client Services at Intellavia in Orlando from 2009 to 2012, managing key accounts and ensuring high levels of client satisfaction through tailored solutions. Throughout this period, Ms. Hathaway also owned and operated Camdan Creative Solutions LLC in Apopka from 2006 to 2013, where she worked as a strategist, writer, and project manager.

Ms. Hathaway's academic background includes a bachelor's degree in advertising and public relations with a minor in marketing from the University of Central Florida in Orlando, completed in 2002. To further enhance her expertise in financial management and operational strategy during her transition into executive roles, Ms. Hathaway earned a certificate of completion in leading with finance from Harvard Business School Online in 2021. She also completed Project FLAT (Financial Literacy Advancement Training), a professional development plan she authored, which broadened her understanding of financial operations within organizations.

Reflecting on her career, Ms. Hathaway attributes her professional success to resilience, clarity of purpose and surrounding herself with individuals who possess the knowledge necessary for achieving ambitious goals. She believes that persistence, especially the willingness to ask questions and share one's story, can attract resources and open doors previously thought closed.

Known for her commitment to civic engagement, Ms. Hathaway has served as a mentor with LearnLaunch Fund + Accelerator since 2025 and has been a member of the Exceptional Women's Alliance since 2023. These roles reflect her dedication to nurturing emerging leaders and promoting diversity in professional communities.

Ms. Hathaway's accomplishments have been recognized through several honors. She was named a Women Who Mean Business nominee by the Orlando Business Journal from 2008 to 2009, received the Global Pacesetter Winner award from Wiley and earned the Exceptional Women Award from the Exceptional Women's Alliance.

Looking ahead, she is dedicated to preparing the workforce for disruptions driven by artificial intelligence by developing solutions that empower employees to pursue sustainable careers while enabling organizations to adapt their work processes to contemporary challenges.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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