NEW YORK, NY, March 07, 2026 /24-7PressRelease/ -- Producer and director David S. Zucker has partnered with BOLEX Studios to launch a new reality television series titled "DRINK." The series takes place at a unique New York City venue located at 154 East 33rd Street, where a high-end cocktail bar operates below a tattoo studio on the second floor.

DRINK is a lively reality series that captures the energy, creativity, and behind-the-scenes moments of running two very different but complementary businesses under one roof. From expertly crafted cocktails at the bar to custom tattoo artistry upstairs, the show explores the personalities, stories, and occasional drama that unfold between staff, artists, and guests.

According to Zucker, the concept brings together nightlife culture and tattoo artistry in a way audiences rarely see.

"This is a fun reality show with real personalities, real stories, and a lot of unexpected moments," said David S. Zucker. "Between the bar scene and the tattoo shop upstairs, there's always something happening — laughter, drama, and incredible stories behind every tattoo."

The series features Chris Torres, a world-famous tattoo artist and the owner and head of tattoo operations at DRINK. Torres and his team of artists will work with clients from all walks of life, each bringing personal stories and inspiration for their tattoos.

Filming for the pilot episode is scheduled to begin March 11 in New York City and will feature a variety of colorful personalities, nightlife regulars, and tattoo clients, offering viewers an inside look at the unique environment created when high-end mixology and body art meet.

Media Contact:
David S. Zucker
David Zucker Productions
Email: [email protected]

# # #