VIRGINIA BEACH, VA, March 19, 2026 /24-7PressRelease/ -- Runners will take to the streets of Virginia Beach for the 2026 Yuengling Shamrock Marathon, and The Dairy Alliance will be there fueling the miles with real dairy milk. As a leader in raising awareness about the nutritional advantages of milk, the organization is sponsoring race weekend and highlighting the important role dairy plays in runners' training, performance, and recovery.

"We are proud to partner with the Yuengling Shamrock Marathon and support athletes of all ages as they prepare for and compete during race weekend," said Farrah Newberry, Chief Executive Officer at The Dairy Alliance. "Real dairy milk delivers key nutrients including high-quality protein, electrolytes, B vitamins, vitamin D, and calcium, helping runners fuel their bodies and stay strong before and after race day."

During race weekend, The Dairy Alliance will engage with runners and fans at the Lovato Shamrock Sport & Fitness Expo, taking place March 20–21 in Virginia Beach. Attendees can visit The Dairy Alliance at Booth #313 to learn more about the nutritional benefits of dairy and pick up free swag. After crossing the finish line, race participants will also have the opportunity to refuel with chocolate milk from PET Dairy, a delicious recovery beverage that helps support muscle recovery and rehydration.

The 54th Yuengling Shamrock Marathon Weekend will take place in Virginia Beach, Virginia, on March 21–22, 2026. This St. Patrick's Day tradition features several race distances, including the Marathon, Half Marathon, 8K, and Kids Mile, along with additional challenge events. The courses run throughout Coastal Virginia and finish at a scenic finish line overlooking the Atlantic Ocean. To learn more, visit www.shamrockmarathon.com.

Throughout the year, The Dairy Alliance supports athletes of all ages and across a variety of competitions. The organization partners with several collegiate athletes to spotlight the benefits of drinking milk as part of its Milk's Got Game campaign. It also supports races across the Southeast, including the Atlanta Journal-Constitution Peachtree Road Race, Rock 'n' Roll Nashville, and the Cooper City Bridge Run.

To learn more about The Dairy Alliance, visit https://thedairyalliance.com or follow @TheDairyAlliance on Facebook or Instagram.

About The Dairy Alliance

The Dairy Alliance is a nonprofit funded by dairy farm families of the Southeast. We work diligently with dairy farmers, schools, sports teams, health professionals, local organizations, state leaders, the media, and the public to promote dairy foods and knowledge about the dairy industry. Our efforts center in eight states: Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia.

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