SEBRING, FL, March 30, 2026 /24-7PressRelease/ -- Tracy McCoy has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Ms. McCoy is a recognized leader in strategy and design, serving as chief executive officer and founder of Get Fish Slapped LLC, a digital marketing agency based in Sebring, Florida, since 2015. Under her leadership, the agency has grown from a one-woman operation into a thriving team of more than 10 professionals serving clients nationwide. She works closely with clients to develop cohesive brands and results-driven marketing strategies, with a strong emphasis on personalized service and a boutique approach—an offering that was previously underserved in her market. She founded the company alongside her husband, James, whose partnership has been instrumental in the agency's growth and long-term success.

Having celebrated the agency's 10-year anniversary in 2025, Ms. McCoy considers its growth and impact on the local community among her most meaningful accomplishments. She has played a pivotal role in introducing modern marketing services to Sebring, creating career opportunities for young professionals, and fostering local talent through internships and mentorship. By enabling residents to work with national brands while remaining in their hometown, she has contributed to both economic growth and workforce development in the region.

Her expertise extends beyond her local market. Ms. McCoy established a partnership with Apple, and her work was featured in a case study on Apple's website, further solidifying her reputation as an authority in digital marketing and local business optimization.

Prior to founding Get Fish Slapped, Ms. McCoy built her leadership and operations foundation at Marriott International from 2005 to 2014. During this time, she held progressive leadership roles overseeing multi-unit restaurant and hotel operations, leading high-performing teams, and driving operational excellence. She played a key role in multiple rebranding initiatives, collaborating with corporate teams to enhance guest experience, strengthen brand positioning, and improve revenue performance. These experiences ultimately shaped her strategic approach to branding and marketing.

She is an active member of the Sebring Chamber of Commerce and remains deeply committed to community involvement and economic development.

Ms. McCoy earned a Bachelor of Science in hospitality management with a minor in marketing from the University of Central Florida. She has continued to expand her expertise through professional certifications, including Google Ads certifications across search, display, video, and app advertising, as well as recognition as a Yext Certified Professional.

Her success is rooted in her ability to build strong, trust-based relationships with clients, helping them achieve meaningful growth while maintaining brand integrity—an approach that continues to define her leadership style.

Beyond her professional work, Ms. McCoy is deeply involved in civic leadership. Since 2019, she has served as a commissioner for the Sebring Community Redevelopment Agency, supporting initiatives that drive local economic vitality. She has also served as vice president of the Highlands Art League and as a board member for the YMCA of Highlands County, demonstrating her ongoing commitment to the arts, youth development, and community enrichment.

Her achievements have been recognized with honors, including Business of the Year from the Sebring Chamber of Commerce in 2025 and multiple "Best Marketing Agency" awards from a local publication.

Born in Tampa, Ms. McCoy enjoys spending time with her family, visiting Disney World, and staying active through fitness.

Looking ahead, she is focused on expanding her team's capabilities—particularly in artificial intelligence and emerging marketing technologies—while continuing to invest in education and workforce development. She is exploring opportunities to collaborate with local schools on technical training programs in areas such as graphic design and web development, as well as creating enhanced internship pathways for students. She is also considering developing an organization dedicated to funding and supporting these initiatives.

Through innovation, mentorship, and a deep commitment to her community, Ms. McCoy continues to make a lasting impact on both her industry and the region she proudly serves.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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