CIUDAD DE MEXICO, June 23, 2026 /24-7PressRelease/ -- Friso®, a baby formula brand owned by FrieslandCampina and originating in the Netherlands, announced the launch of the complete redesign of its website in Mexico, friso.com.mx, now available to Mexican moms. The new digital experience accompanies expecting moms and families with babies and young children through every stage of the motherhood journey, with expanded content and more intuitive navigation.

A Clearer, More Useful, Mom-Centered Site

The new friso.com.mx debuts a cleaner design, faster load times, and an experience optimized for mobile. The information architecture was rebuilt to answer the real questions moms ask about children's nutrition, breastfeeding, formula milk, baby digestion, and early childhood development.

Key highlights include:

- More than 50 new articles that expand the Friso® editorial library, from pregnancy through the toddler years.
- Dual navigation by topic and by stage, making it easy to find content by interest (feeding, digestion, development) or by life stage (expecting mom, baby, child).
- Expanded product pages covering Friso® Gold 3, Friso® Gold 4, and Friso® Gold Comfort Next.

Content Organized into Five Topic Hubs

The new editorial taxonomy groups content into five hubs: Pregnancy (Embarazo), Baby Digestion & Poop (Digestión y Popó del Bebé), Baby Feeding & Diet (Alimentación y Dieta del Bebé), Baby Development & Tips (Desarrollo del Bebé y Consejos), and Hazdel2tunúmero1, the latter dedicated to children's digestive health. Each hub can also be explored by stage of the motherhood journey: Expecting Mom, Babies, and Children.

Dutch Origin and Proprietary Technology

Friso® makes its baby formula entirely in the Netherlands, with milk sourced from Friso farms in Europe. The new site explains the Friso® Gold range in detail along with the science behind each milk formula, including the brand's proprietary technologies:

- LockNutri™: technology that preserves the milk's natural nutrients during processing.
- NOVAS Milk™: a dairy production method that safeguards milk quality from the Dutch farms to the can.
- Milk Lipid Complex: a complex of natural milk lipids that provides key components for baby development.
- FácilRastreo: a traceability system that lets moms follow their Friso can's journey from the Netherlands to their home in Mexico.
- FRISO LIFE-FORCE™: a nutritional proposition that supports children's development based on the natural strength of milk.

The hubs also cover frequently searched topics such as lactose-free milk for babies, lactose-free formulas, and milk formulas for babies with digestive sensitivities.

Important Notice on Breastfeeding

Breast milk is the best food for babies. Exclusive breastfeeding during the first six months of life provides optimal nutrition for babies. Friso® Mexico recommends always consulting a doctor before deciding to use breast milk substitutes.

® Registered Trademark
www.friso.com.mx
Made in the Netherlands
Friso Export
De Perk 30, 9411 PZ Beilen,
The Netherlands

Imported and distributed in Mexico by
PiSA®
Laboratorios PiSA, S.A. de C.V.
Av. España No. 1840,
Col. Moderna, Guadalajara, Jal.
CP 44190, Mexico.

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