METRO DETROIT, MI, July 13, 2026 /24-7PressRelease/ -- Dajuan Freeman has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Mr. Freeman leads Twelve Waters, a lifestyle brand established in Lansing, Michigan, in 2020, where he oversees the company's creative vision, product development and long-term growth strategy. As the business has grown, he has expanded his team while maintaining direct involvement in quality control and the company's long-term vision.

Mr. Freeman is responsible for developing new offerings for the Twelve Waters personal care line, which currently includes Smooth Lips, the brand's signature lip balm made with shea butter and cocoa butter. He continues to develop products that reflect the company's commitment to personal well-being and positive change.

Under Mr. Freeman's leadership, Twelve Waters achieved a significant milestone in 2025 by opening Runway 7 during New York Fashion Week at Sony Hall. The presentation elevated the brand's profile and reflected its evolution into a lifestyle company grounded in authenticity and creative expression. The achievement was further highlighted by a Twelve Waters billboard display in Times Square, expanding public awareness of the brand.

The company's offerings include apparel, accessories and personal care products designed to encourage self-reflection, discipline and purposeful living. What began with a focused aesthetic has evolved into a broader vision that welcomes individuals from all walks of life who seek growth, direction and meaningful change.

Mr. Freeman views Twelve Waters as an extension of the principles that have guided his life and work. Twelve represents the 12 tribes of Israel and the 12 apostles who walked with Christ, while waters represent the Word of God. Together, these elements give Twelve Waters a deeper meaning that embodies both his personal journey and his faith. He remains committed to building a company guided by unity, clarity and purpose, with the belief that lasting change begins within and is reflected in how people live, create and serve others.

Prior to establishing Twelve Waters, Mr. Freeman built his career at General Motors, beginning in 2016 and advancing into leadership roles within manufacturing operations. During his tenure, he developed an interest in 3D printing that sparked his passion for product development, a skill set that would later influence his entrepreneurial approach during the pandemic.

Earlier in his professional journey, Mr. Freeman was active in the music industry as a rap artist performing under the stage name Vango. He participated in music tours but ultimately chose a different path after the birth of his son, embracing a life centered on responsibility, vision and long-term impact. This turning point ultimately laid the foundation for the mission that would become Twelve Waters.

Academically, Dajuan holds an associate degree in physical therapy, earned in 2015. Beyond his education, he credits his spiritual foundation and his children as his greatest sources of inspiration, shaping both his personal character and professional pursuits.

In addition to his professional endeavors, Mr. Freeman supports foundations dedicated to expanding access to clean water worldwide. Outside of work, he enjoys spending time outdoors, particularly on or near water, panning for gold and fishing as a hobby. He is also a devoted father to three children: a son and identical twin daughters.

Looking ahead, he remains committed to establishing Twelve Waters as a globally recognized lifestyle brand built upon unity, clarity, purpose and transformation.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. The suite of Marquis® publications, including Who's Who in America® and Who's Who in the World®, remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the globe. Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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