PEORIA, IL, August 27, 2026 /24-7PressRelease/ -- Bryce Walker, VP of Marketing and Technology, has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Mr. Walker's professional journey spans close to two decades in the automotive industry, marked by a steady progression through increasingly responsible roles and a reputation for innovation and diligence. Since 2024, he has served as Vice President of Marketing and Technology at Lifted Trucks, a company recognized for its leadership in vehicle customization and up-fitting. In this capacity, he focuses the majority of his efforts on demand generation, striving to achieve the ambitious goal of selling 1,000+ trucks per month while maintaining a lean marketing budget. His responsibilities include reviewing performance metrics across demand generation, sales, website traffic and social media engagement. He is also tasked with analyzing performance data, sending email blasts, conducting outreach and developing creative social media campaigns. He collaborates with professional athletes, actors, influencers and content creators to amplify the company's brand presence and partners with manufacturers and parts companies to support research and development initiatives.
A defining milestone in Mr. Walker's career was his transition from full-time self-employment to an executive position at Lifted Trucks, a billion-dollar enterprise. This achievement is particularly significant given that he did not attend college. Earning the trust of senior leadership at Lifted Trucks stand as a point of personal pride. Under his direction, the company achieved a record in demand generation by producing more than 10,000 leads in a single month for the first time in its history — a result that required multiple months of sustained effort and inventive problem-solving.
Prior to joining Lifted Trucks as an employee, Mr. Walker co-founded Advanced CRM Solutions and acted as COO for almost 10 years, beginning in 2016. During this period, he provided CRM support to Lifted Trucks as a vendor before accepting a full-time role with the company after his new chief operating officer assumed leadership of his agency.
Mr. Walker's earlier roles include serving as an account manager at DealerSocket from 2015 to 2016 and filling the same role for the Revenue Radar team at DealerSocket during the preceding year. His experience also encompasses more than three years as national account manager at Assured Performance Network (now OEC) from 2010 to 2013, where he developed expertise in the collision repair segment of the automotive industry.
In terms of academic background, Mr. Walker chose to enter the workforce and develop his skills "in the trenches" and did not pursue postsecondary education, he has continually sought out opportunities for skill enhancement through certifications and specialized training. Among his credentials are the Top of Class Certificate in How to Cold Call and Build New Business from Dale Carnegie & Associates Global Inc., multiple certifications from Solera Dealer Solutions, and membership in the American Marketing Association.
Overall, Mr. Walker attributes his success to resilience and perseverance — qualities that have enabled him to overcome challenges without discouragement. He believes that discipline and dedication are essential cornerstones of achievement. These principles were especially evident during the early years of founding his agency when he worked approximately 120 hours per week for three years, making significant personal sacrifices that ultimately contributed to his current standing. He emphasizes that you don't need to follow a conventional path to achieve traditional success.
Beyond his professional pursuits, Mr. Walker has demonstrated a longstanding commitment to civic engagement. From 1992 to 2000, he volunteered with special needs support programs through Young Marines and the Marine Corps League. He continues to support various charitable organizations focused on youth athletics through Lifted Trucks and regularly volunteers as a mentor.
Mr. Walker values family life and enjoys spending time with loved ones as well as building trucks, motorcycles and power sports equipment during his free time. He is married to his wife — formerly a salon owner and master stylist — who now serves as chief operating officer of his agency and works as a fractional chief marketing officer for its clients. He takes pride in her successful transition from the beauty industry into automotive business leadership.
Looking ahead, Mr. Walker remains dedicated to helping Lifted Trucks reach new levels of success each year while supporting hundreds of employees who rely on strong marketing performance. He intends to pursue board appointments and additional mentorship opportunities when appropriate and aspires to establish a nonprofit organization dedicated to supporting either animals, underserved children or veterans. Mr. Walker is committed to mentoring individuals so they may discover their purpose, believing firmly that success is attainable without traditional educational pathways, and aims to make a positive impact on others' lives by sharing his experiences and energy.
About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. The suite of Marquis® publications, including Who's Who in America® and Who's Who in the World®, remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the globe. Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.
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