MADISON, WI, October 28, 2026 /24-7PressRelease/ -- Carmen Adame has been recognized for achievement in marketing.

Ms. Adame's career is marked by steady progression through increasingly influential roles in marketing, with a focus on product marketing, data enrichment and location intelligence. Since 2026, she has served as senior manager of product marketing, data enrichment and location intelligence at Precisely.

In this role, Ms. Adame works closely with product managers to develop strategies for communicating complex data concepts, so that both company and customer challenges are addressed. She synthesizes technical information for different teams, advocates for customers, and serves as the link between product development and marketing. She also partners with the enablement team to create foundational materials that help the sales organization clearly articulate product value.

Ms. Adame joined Precisely in 2021 as a product marketing manager, translating technical discussions into actionable campaigns and supporting major company initiatives. From 2023 to 2026, as senior product marketing manager, she sharpened her go-to-market and storytelling skills and became the voice of the customer, and a leading strategic voice inside the organization.

Before Precisely, Ms. Adame was marketing director from 2019 to 2021 for a Milwaukee-based industrial automation company, where she built and led a team of designers and copywriters. The role sparked her interest in product marketing strategy and prepared her for her work at Precisely. From 2017 to 2019, she was the marketing and development lead at Conney Safety Products, a division of Wesco Distribution, where she led a team focused on web development, design, and corporate positioning.

Her career began in Los Angeles, at Goossen Tutor Promotions, one of boxing's established promotion companies. Dan Goossen hired Ms. Adame as an intern and became her first mentor. He taught her to treat every member of the press with respect, to be direct while being kind, and to put on a really good show. Promoting a fight means making an audience care about a story, on a deadline, in front of a live crowd. Those lessons still guide how she makes complex topics matter to the people who buy it.

Ms. Adame earned a Bachelor of Science in design and visual communications, with a focus on graphic design, from The Art Institute of California-Hollywood in Los Angeles in 2014. She has also studied sociology, theology, and anthropology, which shaped how she thinks about audiences and culture. She completed the AI Community Learning Program powered by Microsoft Teams, is an Adobe Certified Expert, and holds certifications in storytelling, development, and artificial intelligence.

Outside of work, Ms. Adame has been a youth coordinator and leader with the Church of God (Seventh Day). She volunteers with neighborhood food pantries and helps organize holiday events for children through local neighborhood associations.

Among her proudest achievements at Precisely is supporting her colleagues in winning some of the company's largest deals and championing strategic initiatives that are now differentiators in the industry. That work has helped Precisely stand out by showing why location and third-party data are a competitive differentiator. On her team, she builds a culture of openness and transparency that strengthens remote collaboration.

Ms. Adame is grateful that, throughout her career, she has been surrounded by people who lifted her up and mentored her, beginning with Dan Goossen in 2014. As the child of immigrant parents, she sees her goal as constantly opening doors for those who follow. She credits her own progress to curiosity, a willingness to learn from people she admires, and staying honest about her opinions and true to herself, which has earned her acceptance among peers and a sense of belonging in the industry.

Looking ahead, she aims to grow as a leader in product marketing, with aspirations toward director and executive roles. Her journey continues to be shaped by resilience, authenticity, and a drive for excellence, both professionally and personally.

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