HIGH POINT, NC, November 04, 2026 /24-7PressRelease/ -- Sandy Eaton has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Bringing more than 25 years of experience in business leadership, project management, and entrepreneurship, Mrs. Eaton is the founder, owner, and lead organizer of New Day Organizing, a professional home organizing company she established in High Point, North Carolina, in 2021. She is dedicated to helping individuals and families overcome clutter, establish practical organizing systems, and create functional, peaceful homes that support their everyday lives. Her services also guide clients through significant life transitions, including moving, preparing homes for sale, and downsizing. As the business owner, she oversees daily operations, consults with prospective clients, leads a team of professional organizers, and works directly with clients to transform their spaces. Beyond organizing their belongings, she equips clients with simple, sustainable habits to maintain their newly organized homes long after a project is complete.
Among her many professional accomplishments, Mrs. Eaton is particularly proud of building New Day Organizing from the ground up and successfully navigating five years of entrepreneurship. Launching during the COVID-19 pandemic, she overcame the uncertainties of starting a business while making critical decisions independently and establishing a trusted presence in her community. Her compassionate, nonjudgmental approach, combined with her ability to develop practical solutions tailored to each client's needs, has distinguished her as a respected professional organizer throughout the High Point area.
In recognition of her professional excellence and contributions to the community, Mrs. Eaton received the Platinum Award for Professional Organizing from CommunityVotes High Point in 2026 and was named Favorite Organizing Professional for High Point by Triad Moms on Main.
In addition to leading New Day Organizing, Mrs. Eaton served as Director of Finance and Administration at Lionheart Academy of the Triad, a private school serving students on the autism spectrum in Greensboro, from 2022 to 2024. In this capacity, she oversaw financial and administrative operations, further strengthening her expertise in organizational management, strategic decision-making, and leadership.
Previously, Mrs. Eaton enjoyed a successful 23-year career with Targetbase, a marketing and advertising agency, where she served as an Account Director from 1999 to 2022. Throughout her tenure, she specialized in client relationship management, marketing project execution, and strategic coordination, earning a reputation for exceptional service, attention to detail, and consistently delivering results.
Committed to professional development and community engagement, Mrs. Eaton maintains active memberships in several business and networking organizations, including the Greensboro Merchants Association, the High Point Chamber of Commerce, Women in Motion, and Triad Business Women.
Mrs. Eaton's academic achievements include a Master of Business Administration from the University of North Carolina at Greensboro in 1999 and a Bachelor of Science in Marketing Education from Appalachian State University in 1993. Her educational background and extensive corporate experience have provided a strong foundation for her entrepreneurial success.
Reflecting on her professional journey, Mrs. Eaton credits her faith as the guiding force behind her achievements, believing that God has directed her path from a successful corporate career to business ownership. She also acknowledges the unwavering encouragement of her husband, Jay, family and friends, whose support helped her pursue her entrepreneurial aspirations despite the uncertainties of leaving an established career. Another defining moment came approximately two years after launching New Day Organizing, when she joined a professional coaching group alongside fellow organizers from across the country. The relationships, mentorship, and shared experiences provided invaluable guidance, strengthening her confidence and accelerating both her personal and professional growth.
Mrs. Eaton's interest in professional organizing began in 2010, when she discovered the profession while watching a television program as she folded laundry at home. The idea of helping others create order and simplicity immediately resonated with her. Although she was then balancing a demanding career at Targetbase with raising two young children with her husband, the inspiration remained with her and eventually developed into a vision for her own business.
In 2021, at age 50, Mrs. Eaton turned that vision into reality by launching New Day Organizing during the COVID-19 pandemic. Determined to build a business centered on helping others, she spent her first year managing the demands of full-time employment while dedicating evenings and weekends to establishing her company. Her persistence and commitment ultimately enabled her to transition into entrepreneurship and pursue her passion for helping families reclaim their homes and peace of mind.
Outside her professional endeavors, Mrs. Eaton values time spent with her husband, their two adult children, and extended family. She enjoys playing bass guitar in her church's praise band, continuing a family tradition of musical involvement. Her mother played piano and organ for their church, while her father sings in the church choir, instilling in her a lifelong appreciation for music, faith, and community.
Looking ahead, Mrs. Eaton plans to expand New Day Organizing's reach throughout central North Carolina, with aspirations to establish an additional location in a neighboring market. She also intends to develop virtual services and online workshops, making professional organizing guidance more accessible to individuals and families beyond her immediate service area. Beyond her business goals, she remains passionate about supporting multiple sclerosis research and advocacy, as well as Lionheart Academy of the Triad and its mission to serve students on the autism spectrum. Above all, Mrs. Eaton hopes her legacy will reflect her faith, perseverance, and determination—a woman who trusted her instincts, pursued her dreams, and made a meaningful difference in the lives of others.
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