NEWPORT BEACH, CA, November 05, 2026 /24-7PressRelease/ -- Jeffery Orrell has been recognized for achievement in the personal care and beauty industry.

Mr. Orrell currently serves as president of Neuma Research, a position he has held since 2010. In this capacity, he has been instrumental in bringing to market what he describes as the first clean professional hair care brand. Neuma was officially launched in 2011 after approximately 18 months of research and development. Under his leadership, the brand has eliminated 16 widely recognized questionable ingredients and adopted sustainable practices, such as using food-grade recycled post-consumer resin for packaging and plant and flower oil extracts instead of synthetic fragrances. These innovations have been implemented without compromising product performance. Mr. Orrell oversees operations from a corporate facility at Newport Gateway, located on the border of Newport Beach and Irvine, California. At the same time, manufacturing takes place in Carson at one of the largest privately held personal care manufacturing facilities in the United States.

In addition to his role at Neuma Research, Mr. Orrell is chief operating officer of Cosway Beauty Brands, LLC, where he manages diverse teams across operations, marketing, administration, accounting and sales. His responsibilities include contract negotiations, vendor management and supporting independent representatives in both domestic and international markets. He is most proud of his ability to build businesses from inception through every stage of growth to successful exits, demonstrating expertise in intellectual property creation, product development and naming, team building, global distribution, e-commerce expansion and mergers and acquisitions.

From 2009 to 2017, Mr. Orrell served as senior vice president-principal at World Wide Beauty Exchange. During this period, he also owned Aspire Salon & Spa from 2007 to 2017 and served as principal at JKO International Consulting, Inc. from 2008 to 2010. His entrepreneurial drive led him to establish a distribution channel for FHI Heat, a brand specializing in styling tools distributed through traditional professional and major retail channels, including Target.

Mr. Orrell was also a minority owner of ENJOY Professional Hair Care for about a year before returning to collaborate with Cosway Company's leadership to develop Neuma. Earlier in his career, he co-founded Pureology Research, LLC in 2000 alongside industry partners. The company pioneered sulfate-free and salt-free surfactant cleansing systems for hair color maintenance. It achieved significant commercial success before The Shansby Group acquired a controlling interest in 2005 and successfully sold it to L'Oréal in 2007.

Before his achievements with Pureology, Mr. Orrell managed a section of the western United States for Redken under L'Oréal for one year after an industry leader recruited him. Before re-entering the beauty sector, he gained experience in the electronics industry with Joinsoon Electronics Manufacturing Co., Ltd., where he worked on projects involving major technology companies including Apple, Iomega, Compaq and Hewlett-Packard. His work focused on proprietary connectivity solutions and USB technology development during a period of rapid technological advancement.

Mr. Orrell's earlier ventures include a manufacturing role with ABBA Pure & Natural Hair Care as Sales Director from 1993-1996, owning Rocky Mountain Salon Consultants in Bozeman, Montana, a professional haircare distributor, from 1996 to 1998, and operating a Eugène Perma Paris distribution business based in Concord, Northern California.

His professional journey began with Rising Beauty Aveda in 1987- 1991 and was recruited by Ed Wyse Aveda, where he worked as an Account Executive in the Pacific Northwest for one and a half years. Each role contributed to unique insights into product development, distribution strategies and operational management within the beauty industry.

Before entering the professional hair care field, Mr. Orrell established a commercial and residential landscaping, construction and maintenance company immediately after graduating from college. This early entrepreneurial experience laid the groundwork for his later success in building brands from concept through execution.

Mr. Orrell completed coursework in business administration and management at San Diego State University in San Diego, California. His academic background provided foundational knowledge that helped him navigate complex business environments throughout his career.

Throughout nearly four decades in the professional beauty industry, Mr. Orrell has demonstrated adaptability across sectors while maintaining a commitment to innovation and sustainability. His family maintains strong ties to the hair care profession across North America and Europe, further enriching his perspective on industry trends and legacy.

Born in the United States, Mr. Orrell continues to reside in California, where he leads Neuma Research's ongoing efforts toward sustainable product innovation within the personal care sector.

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