PLEASANT PRAIRIE, WI, November 09, 2026 /24-7PressRelease/ -- Gary Schneeberger has been recognized for achievement in public relations, marketing, journalism and book authorship.

Mr. Schneeberger currently serves as the president and chief leonine officer of ROAR, a public relations and communications firm he founded in 2016. For the past decade, Mr. Schneeberger has led the company's operations from both the Greater Los Angeles and Greater Chicago areas, overseeing a broad range of services, including monitoring cultural and media trends for client opportunities, ghostwriting, and communications coaching. He is also actively engaged in pitching clients to media outlets and co-hosting and producing a client podcast. Additionally, Mr. Schneeberger serves as a communications director for one of his clients, further demonstrating his expertise in public relations, communications and writing.

Since 2023, Mr. Schneeberger has also excelled in the capacity of assistant to the president for media relations for the international nonprofit Focus on the Family. In this role as both a chief media relations strategist, publicist, and spokesperson, he manages communications for all of the organization's operations and outreach -- including its in-process leadership transition -- drawing on his prior experience guiding the organization through a similar leadership transition. Mr. Schneeberger formerly worked for the Colorado Springs-based organization for more than a decade, where he served as an associate editor for its Citizen magazine from 2000 to 2003, then senior director of media and constituent communications from 2003 to 2007. These roles provided him with extensive experience in editorial management and strategic communication.

Mr. Schneeberger advanced again to serve as the vice president of communications at Focus on the Family, where he spent five years elevating the profile of the organization's new president following Dr. James Dobson's retirement. During this period, he led a landmark public relations campaign for Super Bowl XLIV in 2010. The campaign centered on a commercial featuring football quarterback Tim Tebow. It generated an estimated 6.7 billion global impressions, with media exposure valued at $31 million, far exceeding the $3 million spent on ad placement. The campaign received coverage across major news outlets and late-night television and is regarded by Mr. Schneeberger as his most notable professional achievement.

Mr. Schneeberger has also contributed to Beyond the Crucible, a Maryland-based training and coaching company, since 2018 as its communications director. In 2019, he also became the co-host and coordinating producer of its podcast. His work includes preparing the show's host for interviews with guests, appearing with the host in episodes that discuss concepts of the brand and editing episode content.

With a career history that spans decades, Mr. Schneeberger's work has also included his leading role as the senior vice president of publicity and communications at Grace Hill Media in Los Angeles from 2012 to 2016. His responsibilities included managing publicity strategies for entertainment clients and expanding the marketing and public relations firm's influence within the industry.

Before transitioning into public relations, Mr. Schneeberger built a distinguished career in journalism. He served as the editorial page editor for Desert Sun in Palm Springs, California, from 1997 to 2000 after holding the role of managing editor at Times Record News in Wichita Falls, Texas, between 1995 and 1997. Earlier positions included editor at the Star-Herald in Scottsbluff, Nebraska, in 1995; assistant managing editor at the Victoria Advocate in Victoria, Texas, from 1992 to 1995; features reporter at Quad-City Times in Davenport, Iowa, between 1989 and 1992; and reporter at The Journal Times in Racine, Wisconsin, from 1987 to 1989.

Mr. Schneeberger earned a Bachelor of Arts in English from the University of Wisconsin-Parkside in Kenosha in 1987. His academic journey was instrumental in developing his writing skills and launching his career as a communicator. While attending university, Mr. Schneeberger served as an editor for the college newspaper. This experience marked his entry into journalism and led to his first paid writing assignment for Happenings magazine in Kenosha in March 1983.

Civic engagement has been another hallmark of Mr. Schneeberger's career. He served on the board of Kenosha Harbor Market from 2018 to 2019 and serves as a deacon at Christ the King Church in Kenosha. Moreover, Mr. Schneeberger has donated public relations services to individuals and organizations such as Summit Ministries and is a generous supporter of Northern Options for Women, a pro-life pregnancy resource center.

An accomplished author, Mr. Schneeberger has written five books spanning topics from public relations strategy to film history. His publications include "Bite the Dog: Build a PR Strategy to Make News That Matters" in 2018; "Frank Sinatra on the Big Screen: The Singer as Actor and Filmmaker" in 2022; "From Connery to Craig: The James Bond Film Series" in 2022; "The Films of Bruce Willis" in 2023; and "The Burt Reynolds Films" in 2026. All but his first book were co-written with James L. Neibaur, his longtime friend since college.

Throughout his professional journey, Mr. Schneeberger has received several accolades recognizing his contributions to journalism. Most notably, he was awarded a Second Place award for personal columns and a First Place award for best editorial at the Oklahoma Newspaper Awards while employed by the Times Record News. Mr. Schneeberger attributes much of his success to those who have believed in him throughout his life, beginning with his mother Martha, who encouraged his early interest in writing by gifting him an electric typewriter when he was in grade school. This support fostered his passion for storytelling and set him on a path toward a career defined by communication excellence.

Looking ahead, Mr. Schneeberger intends to continue growing ROAR and remain active professionally for many years to come. Having found joy across careers in journalism, public relations and authorship, he remains committed to refining his craft without plans for retirement, embracing each new opportunity with enthusiasm and expertise developed over decades of achievement.

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