CalAmp Corp.'s New Web Site Goes Live

    /24-7PressRelease/ - CAMARILLO, CA, July 24, 2008 - With its business growing both organically and through the acquisition of other business units, CalAmp recognized the difficulty of keeping its content up-to-date and fresh. With new products, news, articles, and press releases, CalAmp had an growing problem when it came to managing the content on their website. Their content was growing too big, and the graphic design of the site was dated. To solve the problem, CalAmp partnered with leading web design firm, SOHO Prospecting.

After working with the CalAmp marketing team to define its web development needs, SOHO immemdiately saw the need for a content management system that could grow with the needs of the company and provide new functionality. SOHO suggested an open-source content management system with an updated front end design and navigation system, with additional tools such as user controllable content management and an internet marketing platform.

The SOHO designers created a web design that reflects the technology-driven aspect of CalAmp's business while providing new tools for internet marketing and flexibility for future web development. Hundreds of pages of existing content as well as new content was then transferred to the content management system and mapped to the new navigation architecture. The result is a site that is search engine friendly, easier to update, and requires less burden in keeping it up-to-date.

About CalAmp Corp.
CalAmp provides wireless communications solutions that enable anytime/anywhere access to mission-critical data and content. The Company serves customers in the public safety, industrial monitoring and controls, mobile resource management, public utilities, and direct broadcast satellite markets. The Company's products are marketed under the CalAmp, Dataradio, Smartlink, Aercept, LandCell and Omega trade names. For more information, please visit www.calamp.com.

About SOHO Prospecting:
SOHO Prospecting's services include web design, website redesigns, SEO (search engine optimization), e-commerce solutions, website maintenance, web hosting, business card and print materials, and corporate logos. Contact us to learn more about our services. Visit: www.sohoprospecting.com/

Contact: Erik Griffin
Phone: (866) 644-7646
[email protected]

About SOHO Prospecting

Any business owner can tell you that when it comes to marketing talk is cheap - but, effective marketing, that is priceless. Simply put, SOHO Prospecting is a professional marketing services company that delivers results. Focused on driving your business forward - our strategies begin with results in mind, and are aptly measured by the same standards. Providing marketing services for small and large companies, our strategists believe that the level of a company's success depends on how well it clearly and consistently communicates. From strategic Internet marketing promotion and advertising and Web design and website redesign for company to branding, advertising, public relations and direct marketing, SOHO's professional marketing services help companies get found, stay heard and be successful.

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