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/24-7PressRelease/ - COLUMBIA, SC, July 28, 2008 -- As the war of high rankings continues to grow, search engine optimizers as well as individual site owners are discovering that keyword optimization plays a vital role in their success. However, just increasing keyword density is simply not enough. A balance must be in place so that the human site visitors can respond to copy that doesn't sound as though it's chock full of repetitive keyphrases. At the same time, keyphrases need to be placed strategically on the page for search engine purposes. This balance is found in the newly updated ebook Writing With Keywords by search engine copywriting expert, Karon Thackston.
Previously titled How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy), this long-time popular ebook has been given a new title and a new chapter. Why a new title? According to Thackston, "I changed the name because I found that many SEO copywriters assumed that keyword copywriting is all about sheer volume. It was as if they were racing to see just how many times they could possibly shove keywords into their text. It's not about volume. The title Writing With Keywords is much more applicable to what this ebook is about: Creative, strategic ways to naturally work keyphrases into your copy."
Writing With Keywords contains all 11 of the unique strategies that were published in How To Increase Keyword Saturation. The new chapter deals with two topics that most SEO copywriting pros may not have considered: Stop words and punctuation - both of which have seen changes from the engines this year.
Mistakenly, most copywriters believe that stop words and punctuation have no affect on the text they write. The new chapter of Writing With Keywords reviews which types of punctuation produce unexpected, and sometimes search-results-altering, changes to copy. An enlightening chapter and supplemental section on stop words (which are no longer ignored by engines as of earlier this year) is also included.
Originally released in 2003, the newly titled Writing With Keywords is now in its 4th edition.
Karon Thackston is also author of the highly acclaimed The Step-by-Step Copywriting Course , which was originally released in 2002 at http://www.copywritingcourse.com and is currently in its 4th edition as well as How to Write Successful PPC Ads which was released earlier this year at http://www.writeppcads.com.
Writing With Keywords is a 37-page ebook available online in PDF format for $39 US. For more information, visit http://www.WritingWithKeywords.com
About Marketing Words, Inc.
Karon Thackston is a proven SEO copywriter with over 25 years experience. She is also the author of three highly regarded ebooks on the topics of search engine copywriting and keyword optimization. For additional information please visit http://www.marketingwords.com.
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