Discover True North Breaks The Mold - Launches a "New Breed" of Agency

    /24-7PressRelease/ - San Francisco, CA, September 09, 2008 - This group of award-winning professionals (based on Market Street, San Francisco) is crystal on who they are, what they aspire to be and what they are not. "We're good at marketing, consulting and training," says Deb Bronson-McGrath, CEO of Discover True North, (DTN). "We will become more experienced in eco-friendly initiatives, but we are not going to pretend we are there yet. As for being a new kind of agency, we decided to break with old industry paradigms. We shaped our business model to reflect those differences."

Differences like? Not billing hourly or for meals and incidentals. "Who wants to be charged for a 20 minute call with your creative agency when half of it was small talk?" asks Veronica Dickerson, COO. "Our fee structure is designed to offer quality training and creative services at a reasonable rate. We dislike being 'nickeled and dimed to death' in our personal lives, why would we turn-around and do that to our customers?"

Giovanni Cruz, Senior VP of Creative Services states,"We don't try to sell our clients. If we have asked the right questions, conducted solid research and are on-pulse with the market—we are going to walk in with concepts/solutions that are either spot-on or very close to the target. If we have to sell you, something's wrong".

Distinctively, this B2B agency helps companies build bridges between branding, employee engagement and customer loyalty. Offering their clients more than a "pretty face" in terms of branding/new media, DTN assists organizations with earning the respect and whole-hearted endorsements of internal and external customers alike.

"If business is just about racking up more transactions or 'getting' employees to do what their told versus improving satisfaction and performance," declares Bronson-McGrath, "we're probably not the right agency to call. We believe that to deliver quality consistently, a firm's appeal has got to be more than 'skin deep'."

As to other distinctions, their content-rich website Discover True North.com offers some additional thought-provoking insights and notable comparatives.

About Discover True North

As an agency and business development rainmaker, specializing in branding, creative and training services, we invite you to challenge us with the tough stuff in your world. For additional information, please visit us on the web (www.DiscoverTrueNorth.com) or call us at 888.878.6674

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