/24-7PressRelease/ - BROOKLYN, NY, September 08, 2008 - Antipoleez , the product name of a revolutionary lozenge-type bad breath eliminator developed by an established Swiss confectioner, has launched a sales and marketing campaign throughout North America through vigorous web sales (www.antipoleez.com) and promotions through industry distributors. The name of the product has gained the attention of law enforcement officials to attempt a ban on the sale and distribution of the product that they see as a hindrance to being able to detect alcohol on the breath of traffic and public disturbance violators. The powerful combination of natural ingredients has been proven to completely eliminate the odors caused by the consumption of alcohol (as well as pungent foods or tobacco). Antipoleez now finds itself in the center of a controversy and a classic battle between marketing philosophy and ethics.

Law Officials have raised strong objection to the name and packaging of the product. They have attempted to influence the ability of distributors to stock the product and to display the product at the check-out counters of convenience stores, liquor stores, tobacco shops, etc. While there is nothing in the product that is illegal, it is the belief of many law enforcement agencies that Antipoleez might inhibit officers in their ability to detect the smell of alcohol during traffic and public disturbance investigations. This controversy has helped the sales and "the buzz" over the product by putting it front and center in the way products are marketed and sold.

While the product name may be controversial, Antipoleez does not lessen the ability for law-enforcement officials to successfully test citizens for unacceptable levels of alcohol in the bloodstream. The many attempts of Law Enforcement Officers and Officials to dissuade distribution and sales of the product have only added to the popularity and wider distribution of Antipoleez .

Antipoleez is currently gaining popularity for fraternity, sorority and college sporting event parties. It is also become very popular at casinos and other gambling venues. The provocative nature of the product name makes it unlike any other mint or breath freshener currently on the market.

Antipoleez was developed in Switzerland by a confectioner with over 80 years providing quality products internationally. Antipoleez is a registered trademark of the RNY Group and marketed as a superior alternative to current mints, fresheners and gums that merely mask or cover bad breath.

With anti-smoking and alcohol trends becoming more prevalent in major cities throughout the United States, those who may still enjoy tobacco and alcohol often feel self-conscious about the noticeable effects of these products on their breath. The mission of Antipoleez is to boost self-esteem and confidence, whether bad breath is caused by tobacco, alcohol use or the ingestion of a host of foods that can contribute to halitosis. In stark contrast to breath mints, fresheners or flavored gums that mask odors, the properties of Antipoleez lozenges consumes the odor molecules left behind by alcohol, tobacco, garlic, curry, onions, etc. Additionally, those who may suffer from chronic halitosis caused by taking prescription medications also experience an increase in fresh, clean breath with the use of Antipoleez . The product contains no artificial flavors and its effects are immediate.

About Antipoleez
Currently the product is available in an 8-drop (lozenge) pack. Additionally, the product can be bought in a 3-pack, 6-pack and 12-pack configuration. Currently the product can be purchased directly from www.antipoleez.com or from distributors throughout
North America. Contact the company at: [email protected] for a list of distributors or for information on establishing a distributorship with the company.

For additional information and samples of Antipoleez , you may contact ARL Marketing & Public Relations at 866-502-4064 and via email at: [email protected] for media coverage, and interviews.

ARL Marketing | Public Relations is a firm that develops and executes programs that help companies achieve their sales and marketing objectives. For more information, please log on to www.arlmarketing.com

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