SOLID CACTUS, INC. HELPS NATIONAL WILDLIFE FEDERATION SELL ON THE NET

    /24-7PressRelease/ - July 08, 2005 - Wilkes-Barre, PA - July 7, 2005 - When the National Wildlife Federation decided it was time to update their Yahoo! Merchant Solutions ecommerce store, Solid Cactus was chosen as their developer.

The non-profit organization who's goal since 1936 has been to protect America's wildlife, raises much needed funds by operating an ecommerce site at http://www.shopnwf.com. Product selection ranges from garden items to apparel and even some exclusive items all with a nature or wildlife theme.

Solid Cactus was challenged with coming up with a unique design that incorporates features that will make shopping easier for the consumer such as a new navigation structure, real time product inventory, custom sorting of product on pages and more. And to make sure the website is friendly to search engines, Solid Cactus will be implementing several Search Engine Optimization (SEO) techniques designed to improve search engine placement which increases traffic to the site resulting in increased sales.

"The National Wildlife Federation has enjoyed working with Solid Cactus to update our ecommerce operations to enhance sales which help fund our conservation programs" said Winston Foley, Director of Information Technology.

"We're thrilled to be working with the NWF on this project," commented Scott Sanfilippo, Chief Operating Officer. "Our roots as a company come from the pet industry, and all of us here are animal lovers who are excited to have the opportunity to work with an organization dedicated to conservation and protecting the beauty of our wildlife."

About Solid Cactus, Inc.
Headquarted in Wilkes-Barre, PA, Solid Cactus, Inc. serves a growing base of medium to large size business customers with a full array of web design and e-commerce solutions.

Solid Cactus' primary focus is on the design, programming and implementation of e-commerce sites using the award winning Yahoo! Merchant Solutions platform. Additional services offered include website design, custom software development, graphic, print and catalog design and consulting. Solid Cactus also offers a powerful web-accessible order and fulfillment management system called "OrderMotion Powered by Solid Cactus" which is an ASP enterprise class solution to manage a direct marketing company's back-end operations including order capture, fulfillment, inventory management, payment processing and more.

Formerly an operating unit of Neeps Incorporated, parent company of leading on line pet supply retailer, TheFerretStore.com, Solid Cactus spun off as a separate company in 2003. Both companies are privately owned by Northeast Pennsylvania Internet Pioneers Scott Sanfilippo and Joseph Palko.

A website featuring current information regarding Solid Cactus can be found on the Internet at www.SolidCactus.com. Information regarding Neeps Incorporated can be found on the Internet at www.Neeps-Inc.com.

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