All Press Releases for December 12, 2008

All New Materials' Deglingos Make Top Toy Award Finals

The surge in popularity of The Deglingos secured All New Materials a slot for its eclectic designer plush as a finalist in the Toy Industry Association's Specialty Toy Product of the Year category for the toy industry's most prestigious annual industry awards.



    MONTCLAIR, NJ, December 12, 2008 /24-7PressRelease/ -- The Deglingos , the quirky crew of plush from All New Materials, has just received the honor from the Toy Industry Association (TIA) of being chosen as a finalist for the 2009 Toy of the Year Awards (TOTY).

The surge in popularity of The Deglingos secured All New Materials a slot for its eclectic designer plush as a finalist in the Specialty Toy Product of the Year category for the toy industry's most prestigious annual industry awards.

The TOTY Award winners will be announced at a gala presentation dinner held during the American International Toy Fair in New York City from February 15-18.

Ryan Hamilton, vice president of All New Materials, exclusive US distributor of The Deglingos, said, "We are thrilled to be nominated. It is a tremendous honor. It is especially gratifying that the consumer success of The Deglingos has also been acknowledged by our peers in the industry."

The Deglingos (MSRP $14.99 and up) are French designer multi-cloth character plush. The cast features 10 different characters, each with its own distinct personality and combination of high-end fabrics of varying patterns, textures, and colors. The uniquely lovable creations have developed a fan following from newborns to adults, including celebrities and celebrity babies.

Recently, The Deglingos were awarded Dr. Toy's 2008 Best Picks product award, and have been featured in Cookie Magazine and Stressfree Living Magazine, as well as top blogspots such as Mom Reviews, Dashin Fashion, Babble, Life More Interesting, and Parenthood.com.

Hamilton said, "We have expanded our Original Deglingos line to include Baby Deglingos items, such as rattles and discovery toys, as well as Giant Deglingos to appeal to the larger plush lover."

About All New Materials
All New Materials, Inc. is a distributor of unique toys and accessories for young audiences. The company brings products to market that are committed to quality, creativity and imaginative design. Current brands under exclusive distribution include The Deglingos from France and Our Children's Gorilla from Sweden. All New Materials currently supplies products to over 375 high-end retailers across the Unites States.

For additional information, Contact:
Dawn Dec, Marketing Director - All New Materials, T: 973.746.7077 or [email protected] or visit www.allnewmaterials.com

About Walsh Public Relations
Walsh PR is a full service public relations agency specializing in marketing PR, new product introductions, and product awareness campaigns.

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