All Press Releases for February 20, 2009

Appliya Brings Samurai Swords To The iPhone

Tokyo-based Appliya Inc. brings authentic sword-swinging action to the iPhone with Katana.

    TOKYO, JAPAN, March 3, 2009 /24-7PressRelease/ -- Appliya Inc., a leading publisher of Japanese mobile applications, has launched the "Katana" on February 20, a digital sword application that lets you unleash your inner samurai. On March 3, Appliya is announcing a major update to our Katana app, a digital sword application that lets you unleash your inner samurai. We have listened to input from our customers, and produced an even more exciting swordplay app. The upgrade is available now in the Apple iTunes store.

Features in this update include:

- updated sounds
- automatic sheathing disabled by user request (blade returns to scabbard only when user touches screen)
- new background images
- updated art for the katana scabbard

The app is normally priced at $2.99, but users can download the app for only $1.99 until February 28th, 2009. Learn more at

The "Katana" lets users enjoy the thrill of samurai sword fighting either alone, or with friends. The app was created after four months of research, and it remains faithful to the traditions of the samurai and the designs of real Japanese swords.

Pull out your sword by dragging the scabbard on the touch screen, and as you swing your iPhone/iPod Touch, you'll hear realistic sword-fighting sounds. Return the blade to its scabbard to hear your defeated enemies fall to the ground. Users can experiment with different swinging movements for various sound effects, and also simulate real samurai sword techniques from Iaido--the traditional Japanese sword-fighting art.

Through the "Katana" application, Appliya aims to provide a fun interpretation of Japanese culture to Japanophiles worldwide, as well as users who are not familiar with Japanese culture. Appliya plans to release many more Japanese-themed applications in the future, including products that feature traditional Japanese art and anime-related applications.

"Katana" Application Details
Application for: iPhone, iPod Touch
Released: February 13th, 2009
Price: $2.99 (receive a 33% discount until Feb. 28th)

Please note:

This application involves swinging your iPhone/iPod Touch in rapid movements. Please note that overly rigorous actions can lead to accidents. Make sure that you grip your device tightly while using Katana, and ensure that you are not in a dangerous environment when using this application.

About Appliya Inc.
Appliya specializes in the production and publishing of iPhone and iPod Touch applications, and has released 26 iPhone applications since October 2007. The company, with the support of the MOVIDA group, has recently partnered with Japanese mobile industry giant Softbank Mobile Corp. to bring the unique elements of Japanese culture to an international audience through mobile applications. Their efforts include exclusive licensing deals with major anime and manga producers. Appliya will also have collaborations with Japanese artists and photographers, Haraju-ku fashion related applications, Akihabara otaku related apps, and other applications focused on more traditional aspects of Japanese culture.

About Movida

Movida Inc ( develops and invests in businesses producing new media content. Movida also promotes the planning and development of new entertainment businesses that especially focus on music and comics.

Press contact:
APPLIYA Inc PR representative Kato/Kushima
E-MAIL: [email protected]
TEL: 03-6888-7059 / FAX: 03-6863-2835
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Contact Information

Yang Yang
TKO Mobile, Inc.
Minato-ku, Tokyo
Voice: 81-(3)-6888-7059
E-Mail: Email Us Here
Website: Visit Our Website


Unleash your inner samurai with Katana from Appliya Inc. Pull out your sword by dragging the scabbard on the touch screen, and as you swing your iPhone/iPod Touch