All Press Releases for March 23, 2009

NewBlueFX Launches "Sampler Pack" Video Effects Plugin Suite

NewBlue, Inc., the fastest-growing developer of integrated video effects technology, rolled out the NewBlue Sampler Pack today. These video effects and transitions present video editors with a selection of plugins from its best-selling NewBlueFX collections, competitively-priced at $49.95.

    LA JOLLA, CA, March 23, 2009 /24-7PressRelease/ -- NewBlue, Inc., the fastest-growing developer of integrated effects technology for video, rolled out the NewBlue Sampler Pack today. This collection of video effects and transitions presents video editors with a selection of plugins from its best-selling NewBlueFX collections, competitively-priced at $49.95.

Included in the Sampler Pack are 10 video editing effects and transitions chosen by the company to best illustrate the capabilities of its leading NewBlueFX effects collections and includes the 3D Confetti, 3D Pizza Boxes, Active Camera, Air Brush, Color Melt, Detail Enhancer, Film Look, Paper Collage, Smear, and Water Color plugins.

Explains Melissa Jordan Grey, chief strategic officer, "The NewBlue Sampler Pack introduces a great way to experience NewBlueFX and discover what our product line is all about. Best of all, video editing enthusiasts can sample our leading video effects and transitions packages at a fraction of the price."

The NewBlue Sampler Pack joins the company's highly-regarded product line of 16 exclusive video effects plugins, video transitions and audio filters packages. The product is available for all major video editing software platforms, including Adobe After Effects, Adobe Premiere, Adobe Premiere Elements, Adobe Premiere Pro, Apple Final Cut Pro, Apple Final Cut Express, Avid Media Composer, Avid NewsCutter, Avid Symphony, Avid Xpress, Avid Liquid, Corel (formerly Ulead) VideoStudio, Pinnacle Studio, Sony Vegas, Sony Vegas Movie Studio and Thomson Grass Valley EDIUS. The collection is value-priced at $49.95.

Featured in the NewBlue Sampler Pack are:

3D Confetti (Transition) from NewBlue 3D Explosions, which turns the first scene into bits of three-dimensional confetti that blow off the screen to reveal the second scene.

3D Pizza Boxes (Transition) from NewBlue 3D Transformations, which builds a stack of spinning boxes with the sides alternating between the first and second scene. The boxes eventually settle together and combine to create the second scene.

Active Camera (Effect) from NewBlue Motion Effects, which simulates every variety of camera jitter, from agitated hand-held to jack hammer or a gentle train ride.

Air Brush (Effect) from NewBlue Art Effects, which creates an air brushed effect by smoothing colors while maintaining sharp edges.

Color Melt (Transition) from NewBlue Art Blends, which morphs between two clips by expanding and softening the colors.

Detail Enhancer (Effect) from NewBlue Video Essentials, which strengthens the lines and edges in the video image, bringing out detail in a dull or foggy scene and resulting in a clearer picture.

Film Look (Effect) from NewBlue Film Effects, which modifies the video's color characteristics and lighting to reproduce a particular film stock or create a unique mood or look.

Paper Collage (Transition) from NewBlue Paint Blends, which blends between two clips as it builds the video image from layers of colored paper.

Smear (Transition) from NewBlue Motion Blends, which blurs the first clip along a motion axis, then clears the blur to reveal the second clip.

Water Color (Effect) from NewBlue Paint Effects, which repaints the video scene so that it resembles a water color painting.

Users can purchase the NewBlue Sampler Pack directly from the company's website at A fully-functional trial version is available for download, as well.

About NewBlue, Inc.

NewBlue, Inc. develops innovative audio, video and multimedia technologies for leading companies throughout the world. Founded in early 2002, NewBlue creates and licenses a range of proprietary technologies-- including a series of NewBlueFX video technologies, the NewBlue Audio Engine and Audiomatrix technology platform-- that meet the varied multimedia needs of mid-and large-sized companies. Experienced developers, musicians, artists, and software professionals with a unique and commanding set of skills, experience and talent comprise the NewBlue team.

The company unveiled its NewBlueFX ( product line in 2006 to meet the needs of digital video editing enthusiasts. The NewBlueFX collection of software plug-ins includes special audio and video effects, such as audio filters, noise reduction, equalization, compression and dozens of sophisticated graphic filters and transitions. To date, the NewBlueFX line includes 5 audio-oriented plug-in collections and 11 video-oriented effects and transitions collections for the Adobe Premiere, Avid Liquid, Avid Media Composer, Avid Xpress Pro, Pinnacle Studio and Sony Vegas desktop video product lines, as well as AVCHD UpShift, an AVCHD conversion utility created in conjunction with VASST.

For further information on NewBlueFX, please see

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Contact Information

Paul Devermann
NewBlue, Inc.
La Jolla, CA
Voice: 619-977-2923
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