New 2009 Brasher Boots Are Best Seller For Fitness Footwear

    WOOLMER GREEN, ENGLAND, March 26, 2009 /24-7PressRelease/ -- Renowned for their brown walking boots, Brasher is Britains premium walking boot brand which was founded by Olympic gold medalist Chris Brasher in 1978. The inspiration for Brasher footwear came from rubbing a series of painful blisters in his walking boots while hiking in Wales with friends. Chris took off his walking boots and put his New Balance trainers on to complete the remaining 100 miles of his 80 mile trek and exclaimed Why cant walking boots be as comfortable as a training shoe? And so the dream of Brasher shoes was born!

Through the concept of a comfortable and lightweight walking boot, the Brasher brand soared to success as it was quickly embraced by walking enthusiasts around the world with an especially fanatical following in Great Britain. Since that day Brasher has remained the best selling British brown walking boot in the outdoor industry with a dedicated following to a number of its classic styles. Today Brasher is an outdoor footwear specialist without peer, producing all manner of hiking boots, walking shoes, trail running shoes and even comfortable walking sandals.

To cater for their customer base of outdoor enthusiasts, Fitness Footwear have been keen to live up to their reputation for choice by offering the entire catalogue of Brashers best selling boots from the legendary Brasher Hillmaster GTX to the latest Brasher Diablo.

Fitness Footwear MD Luke Barlow said: As far as outdoor brands go, Brasher are the big boys. They've been there since the beginning and the fact that so many of their walking boots from over 10 years ago are still in such high demand demonstrates just how well trusted their products are.

Brasher is considered by many to be the definitive British walking boot manufacturer, having provided walkers with comfortable footwear since the days of the heavy leather hiking boots. Well known for their wide range of rugged brown boots with smart traditional looks, Brasher has always been a popular critics choice for lightweight comfort, support and shock absorption on the trails. However, while Brasher has a strong following from the traditional outdoor enthusiasts, they have recently embraced the growing sport of trail running and a number of other outdoor activities popular with the younger generations.

Since 1978 Brasher has developed an extensive catalogue of outdoor shoes, including a number of legendary products which still dominate the walking boots market today, such as the Brasher Hillmaster GTX, which was first launched in 1993. Featuring the first Gore-Tex membrane, the Brasher Hillmaster was well ahead of its time as a lightweight walking boot and helped to define the next generation of outdoor footwear. While Brashers earlier boots had all been comfortable and lightweight, the Hillmaster combined fast cooling breathability with absolute waterproof protection as well as a rich Brasher brown colour and smart traditional styling that defines the most popular features of the Brasher brand to this day. What followed was a succession of lightweight walking boot designs inspired by Chris Brashers vision. Even 16 years on, the Brasher Hillmaster GTX is still Britains best selling three season boot and has a massive following amongst the worldwide walking community, winning countless awards down the years in a wide range of dedicated walking magazines.

Over the years, many more brown boots followed in the footsteps of Brashers most successful shoe, including the Brasher Azuma. The Brasher Azuma was the next great British innovation to bring big changes to the way walking boots were made. With its design based on the best selling Brasher Hillmaster, the Azuma was a classic brown walking boot with contemporary styling and a high cuff for superior ankle support, plus a number of other refinements and new technologies for long treks. As the next step up from the Brasher Hillmaster, the Azuma was a big hit with Brasher customers.

Brasher took their founders concept a step further in 2000 by producing the Supalite GTX. The Supalite was a remarkable boot which has been based on the highly successful Azuma, except this time the Supalite was crafted to be super lightweight and engineered for maximum comfort on the toughest of terrain. Consequently, the Brasher Supalite, won Best Footwear Product at the 2000 Outdoor Industries Association Awards as one of the lightest walking boots ever made, weighing a mere 1136 grams. Crafted from ultra-light weight full grain leather with a built in Gore-Tex membrane and trainer like last, the Supalite is still one of the most comfortable and lightweight walking boots that money can buy.

In the years to follow, Brasher has been determined to capture the younger generation of outdoor enthusiasts. So to do this, they took the original concept to the next stage, creating the Brasher Hekla; a walking boot with the looks, athletic last and lightweight comfort of a trainer, but with all the technology, shock absorption and support of the best walking boots. The Hekla hiking boot was just the first of Brashers new range of modern outdoor footwear, which now provides a large number of multi-activity sports shoes intended for all manner of outdoor pursuits while being comfortable and featuring technical contemporary styles which make them ideal as casual fashionable trainers.

The 2009 Brasher catalogue include all these best selling styles, new innovations and many more of Brashers classic brown boots and industry changing footwear. So to better promote Brasher as a premium outdoor brand, Fitness Footwear has gone to great lengths in creating appropriately presented Brasher dedicated pages to their ecommerce website. As a result, the Brasher brand page features a fresh catalogue design thats easy to browse by the various Brasher categories, which makes it easy for customers to find the essential styles of brown Brasher walking boots and modern trail running shoes.

To view the new 2009 Brasher catalogue online, simply visit FitnessFootwear.com.

Source: Fitness Footwear
Website: http://www.fitnessfootwear.com

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