All Press Releases for April 16, 2009

Virtus Apparel Launches Website and Online Retail Store for Virtus & Apprime Branded Designer Clothing

Designer Apparel Company Specializing in Patriotic Designs Expects to Build on 2008 Sales with Online Presence and New Product Lines

    FRISCO, TX, April 16, 2009 /24-7PressRelease/ -- Virtus Apparel, a Frisco, Texas based designer apparel company specializing in impactful, patriotic designs, today announced the launch of its website, Founded in July 2008, Virtus Apparel has sold over 200,000 pieces of Army, Navy, Air Force, and Marine high end t-shirts, hats and sweatshirts. With its online presence, patriotic Americans from across the country will be able to purchase these designs printed on high quality cotton fabrics.

The Virtus Apparel website has an online store with over 70 designs, a "Where's Virtus" section that shows photos of Virtus and Apprime designs being worn all over the world, and a section called Virtus Hero, where courageous people are recognized every month for their actions. "In addition to the present product lineup, there are many new designs in development that will be available in the near future," said Tom Kelly, COO of Virtus Apparel.

Virtus Apparel has two distinct, but equally meaningful brands - Virtus and Apprime. Virtus, a Latin word meaning courage, strength and excellence, is targeted towards males; these designs allow men to express their courage, patriotism and values. Apprime, targeted to females, means "Above All" in Latin; these high impact designs allow women to express their courage, optimism and pride.

"Many of the trendy, fashionable apparel lines define themselves with negative, anti-social messages and are devoid of meaning," said Patrick Fallon, CEO of Virtus Apparel. "While some of our designs are definitely edgy, if you look deeper, you'll find positive messages and symbolism that express the courage, pride and values of most Americans. We are very excited to now have Virtus and Apprime designs available on the website. Celebrating patriotism and selflessness will never go out of style and Americans will be able to wear trendy apparel with positive messages."

To support the launch of the website, Virtus Apparel is offering customers a 20% discount through May 31, 2009. The discount code, VAAPR, can be used an unlimited amount of times until the expiration date.

For additional information on the news that is the subject of this release (or for a sample), contact Tom Kelly or visit

About Virtus Apparel, LLC:

Texas based Virtus Apparel, founded in 2008, is a patriotic and pro-military high end brand of designer clothing that has sold over 200,000 pieces to date. Virtus Apparel incorporates the themes of freedom, liberty, justice and peace into its designs and celebrates the heroes of this great nation every day. Virtus and Apprime products are printed with discharged, water based inks on quality cotton fabrics.

Source: Virtus Apparel, LLC

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Contact Information

Tom Kelly
Virtus Apparel
Frisco, TX
Voice: 678-361-8161
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