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/24-7PressRelease/ - HILTON HEAD ISLAND, SC, December 08, 2005 - When authors notice a slump in their book sales, more often than not their promotional efforts are to blame. Their media kits may be out of date or lacking critical elements. Their press releases may not be written in a way that attracts media attention. Or maybe an author simply hasn't been devoting enough creative energy to selling books. But a New Year means a fresh start, and any author with stalled sales can use 2006 as an opportunity to brush up on their promotional writing skills and kick-start their book promotion campaign.
In her book Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books(Ground Rules Press, ISBN 0-9744966-1-8, $19.95), Dawn Josephson, The Master Writing Coach, guides authors of all levels through the process of putting together and using a media kit that can grow and adapt with their promotional efforts.
"The bottom line is that any author who wants to sustain book sales over time must know two things: how to create a winning media kit and how to change it over the course of their book's life span," says Josephson. Through real-life samples and easy-to-follow ground rules, Putting It On Paper helps readers realize the purpose of each media kit element and understand what each piece needs to get attention. It covers such topics as how to find newsy angles for their press releases, how to create and update their author bios, and how to write promotional copy that speaks directly to the intended audience.
No book sells itself, especially after sitting on the shelf for a while, asserts Josephson. When authors create and use winning media kits in their promotional campaigns, they can breathe life into their book sales for the New Year.
Dawn Josephson, The Master Writing Coach, is president and founder of Cameo Publications, an editorial and publishing services and consulting firm based in South Carolina. Through one-on-one coaching, dynamic keynotes, and informational workshops, she empowers leaders to master the printed word for enhanced credibility, positioning, and profits.
For more information, a review copy of Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books, or to interview the author call (866) 372-2636 or send an e-mail to [email protected]
Cameo Publications, LLC is a leading Editorial and Publishing Services firm for professional speakers and business leaders. By assisting authors through every phase of the publishing process, from idea creation to finished product, Cameo Publications produces high quality books that educate and entertain readers worldwide. Since 1998, Cameo Publications has helped hundreds of corporate and motivational speakers expand their market reach by enabling their audiences to take the message home. For further information, please contact us at 866-37-CAMEO.
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