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/24-7PressRelease/ - NAPA, CA, December 15, 2005 - According to the Commerce Department, the robust housing market began to cool off this fall. Rising home prices and higher interest rates have decreased housing affordability. Consumers are also heeding warnings about the cost of heating their homes this winter, so they're hesitant about upgrading to larger homes. This cooling trend, while not expected to be devastating, is expected to continue well into 2006. How can real estate agents remain profitable, no matter how the real estate industry is trending?
In his practical and inspiring new book, Secrets to Real Estate Success: Increase Your Efficiency and Profits in 90 Days or Less (Cameo Publications, $24.95, ISBN 0-9744149-9-9), Jerry Pujals, one of the country's leading real estate trainers and motivational speakers, shares with real estate agents and sales professionals the secrets of getting to the top and staying there, no matter what shape the housing market or the economy are in.
"It's all about taking control of your day and your destiny," Pujals says. "Most agents let the events of the day control them, rather than them controlling the day. Your level of accountability, your mindset about success, and your daily habits will determine what you achieve much more than the market will."
A common mistake agents make, according to Pujals, is not treating the real estate business like a business. Like all businesses, real estate is subject to the vagaries of the marketplace, he acknowledges, but adds, "Real estate is not a numbers game; it's not a lottery system, and it's not a get-rich-quick scheme. It's a business. And just like any business professional, you must constantly track and analyze your efforts so you know where you stand and what you must do to reach your goals."
In fact, the more accountable you are to your daily tasks and long-term goals, the better your chances of accomplishing everything you desire, asserts Pujals. To lead readers to the top of their profession, Pujals' book addresses key areas readers can improve with specific, workable action items, exercises, and scripts so real estate professionals can create and attain goals.
Much more than a collection of motivational platitudes about success, Secrets to Real Estate Success is crammed full of practical tools and techniques, as well as challenging, compassionate advice for achieving personal and professional fulfillment.
Consistently ranked in the top one percent of real estate agents nationwide, Pujals uses the sales system he shares in Secrets to Real Estate Success to regularly sell over 100 homes a year, earning a seven figure annual income while working less than three days a week. Pujals challenges and empowers both novice and veteran agents to pursue and achieve the same level of success he has earned.
For more information, a review copy of Secrets to Real Estate Success, or an interview with the author, please call toll-free 1-866-372-2636, or send an e-mail to firstname.lastname@example.org.
Cameo Publications, LLC is a leading Editorial and Publishing Services firm for professional speakers and business leaders. By assisting authors through every phase of the publishing process, from idea creation to finished product, Cameo Publications produces high quality books that educate and entertain readers worldwide. Since 1998, Cameo Publications has helped hundreds of corporate and motivational speakers expand their market reach by enabling their audiences to take the message home. For further information, please contact us at 866-372-2636.
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