All Press Releases for October 23, 2014

Respage Debuts SEO Content Hub for Increased Web Visibility and Higher ROIs

The newest tool in multifamily content marketing.

The new SEO Content Hub features an innovative, streamlined approach designed to get an edge on the competition.

    PHILADELPHIA, PA, October 23, 2014 /24-7PressRelease/ -- Respage, a leading provider of web services and social media monitoring tools for the multifamily industry, recently announced a revolutionary marketing product aimed at maximizing consumer exposure to apartment rental listings. The new offering, dubbed the Respage SEO Content Hub, caters to apartment owners and managers who wish to improve the visibility of their properties in popular search engines like Google.

In an increasingly digital world, cementing business listings on the first pages of search engines can present enormous sales opportunities. But not all listings are created equal. Pay-Per-Click (PPC) ads typically have a much lower conversion rate than organic, Search Engine Optimized (SEO) listings. And the competition to acquire placement in top organic search indexes remains fierce among digital marketers.

Although Respage has offered SEO and web content services since 2009, the new SEO Content Hub features an innovative, streamlined approach designed to get an edge on the competition. By primarily focusing on semantic search and long-tail queries - rather than high traffic keywords - the service distinguishes "purchase-stage" consumers from general interest users. After statistically identifying key demographic interests, the Respage team creates monthly content marketing material that specifically targets search users with the highest purchasing potential.

"We're eliminating the noise," said Chris Karnes, Director of Web Services at Respage. "Big data insights allow us to filter out low-acquisition opportunities so the SEO Content Hub can focus on people who are ready to buy. As a result, clients receive an increased return on their investment."

In addition to a refined keyword and content strategy, the SEO Content Hub introduces gorgeous websites that boast an impressive user experience and can be customized to meet individual branding standards. Each Respage SEO Content Hub website features the latest in responsive web design, providing a consistent and easy to navigate experience across all device channels. Given the escalating role mobile experiences play in influencing consumer behavior, these responsive sites are absolutely critical for today's digital marketing efforts.

Of course, the SEO Content Hub also includes custom reporting dashboards and tracking technologies, and can fully integrate other services provided by the company like reputation management, social media marketing, and blog content.

Respage is a service of 4 Walls, Inc.

About 4 Walls, Inc.
We help businesses create compelling presences on the web. In addition to website development, we build, manage and monitor blogs and social media sites, create custom blog content and help clients capture Internet traffic through Search Engine Optimization and Search Engine Marketing.

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